Holding to its ‘Kuch Achha Ho Jaye, Kuch Meetha Ho Jaye’ brand thought, Cadbury India chocolate brand created a sweet surprise for over 1, 800 local businesses across the nation. Artificial intelligence ( AI) and technology were leveraged by the brand owned by Mondelez India to create a hyper-personalized ad to hit over 1,800 local retailers through 260 pin codes, whose businesses are supported locally through the campaign.
The movement has captured the attention of netizens as it is being applauded in challenging times on social media sites for its spirit of generosity and kindness.
Each time a user sees the ad in cities such as Mumbai, Delhi, Pune, Indore, Ahmedabad, and Lucknow, it displays local shops around that particular Pincode against the product category, encouraging the viewer to purchase from a local store.
The ad film captures this technological advancement by showing a rejoicing Indian family mostly on occasion of Diwali, where the woman of the house gifts something to any member of the family that is purchased from local stores. Ending it on a celebratory note and a thought-provoking post, “If we all support our local shops, we can all have a Happy Diwali,” emphasizes the act of kindness.
This year requires actions in an imperfect world that represent new beginnings and the potential of goodness, and this thinking is infused by our latest Cadbury Celebrations initiative at the basis of conveying generosity. Banking on the ‘Iss Diwali Aap #KiseKhushKarenge’ proposal, we are placing our best foot ahead to encourage people this time to do what is right by remembering people who have supported us in tough times,’ said Anil Viswanathan, Mondelez India’s senior director, marketing (chocolates), insights and analytics.
As a growing number of customers choose to order goods online, Mondelez India is also concentrating on providing online gift packs this year. The firm also launched unique luxury e-commerce bundles, including Oreo Moments and Cadbury Celebration.
“Our much-loved snacking items have become an integral part of every celebration, and so we are supporting this effort this year by extending our premium e-commerce range to provide our customers with more options, along with many exciting initiatives throughout our brands, beyond just chocolates,” Viswanathan added.