Mumbai, April 22, 2025: Confederation of Indian Industry (CII) in association with Computer Age Management Services Limited (CAMS), India’s leading RTA platform serving ~ 68% of the Mutual Fund industry, today announced the release of an in-depth report titled “B30 Locations – Performance and Potential” at the 18th CII Mutual Fund Summit. The report provides a comprehensive view of the evolving mutual fund landscape beyond the Top 30 (T30) cities, analysing growth patterns, investor behaviour, and digital adoption across over 400 B30 locations from FY’23 to FY’25 (up to January 2025).
The launch
The findings underline the strong progress made following SEBI’s progressive move to foster mutual fund penetration outside major urban centres. The convergence of digital access, financial advisory reach, and investor education has been instrumental in accelerating retail participation in India’s growing mutual fund ecosystem.
Key Insights from the Report
- Significant Growth in B30 AuM: B30 locations now contribute 18% of the industry’s total Assets under Management (AuM).
- Equity Asset Expansion: Equity assets in B30 cities have shown robust momentum, registering 46% growth, sustaining their share at 26.4%, in line with T30 markets.
- Investor Base Surge: B30 locations command a 58% share of the retail investor base, growing at a pace faster than T30 regions.
- SIP Revolution: B30 cities have outpaced T30 locations in new SIP registrations, recording a CAGR of 64% and increasing their SIP contribution share from 49% in FY’23 to 58% in FY’25.
- Gross Inflows Boom: FY’25 has seen B30 cities recording more than double the gross inflows into equity schemes compared to FY’23.
- Digital and Advisory Evolution: While Mutual Fund Distributors (MFDs) remain central to B30 growth, Registered Investment Advisors (RIAs) are making meaningful strides, powered by increasing digital adoption.
Speaking on the occasion, Mr Rishi Kumar Bagla, Chairman, CII Western Region said, “The report is a testament to the success of regulatory foresight and collaborative industry efforts. It’s encouraging to witness Bharat investing confidently, backed by access, awareness, and advisory.”
Mr Anuj Kumar, Managing Director, CAMS, added, “This comprehensive report on the B30 locations provides invaluable insights into the untapped potential of these markets. The B30 universe with a collective equity AuM share in excess of 26% sums up the potential of the market. While B30 locations continue to grow on the back of MFDs, digital adoption has led to RIAs making noticeable inroads into these markets. These insights will empower key stakeholders to effectively tap into the B30 markets, driving future growth and expanding financial access to a wider audience and make informed decisions
