Canara HSBC OBC Life Insurance’s launches new campaign ‘Me For My City 4.0’


One of India’s major life insurance firms, Canara HSBC Oriental Bank of Commerce Life Insurance, has announced the commencement of the fourth season of its flagship campaign, #MeForMyCity – season 4.

Meri City Mera Music, a two-month-long campaign focusing on the theme, began in December and aims to promote a social awareness movement for people to reconnect with the nation’s rich culture and heritage by showcasing India’s musical diversity.

The campaign will give aspiring singers from all throughout the country a chance to show off their skills.

The globe has lately been through a tremendously trying moment as a result of the pandemic.

The “Meri City Mera Music” campaign was created with the mystical power of music in mind, because music has no bounds, no language, and no age, and can simultaneously ease the mind and heal the heart!

The official website is where participants can submit their music entries.

Famous Indian folk singers Lakhwinder Wadali (north zone), Mame Khan (west zone), Papon (east zone), and Hamsika Iyer will assess the entries (south zone).

Winners from all of the zones will be invited to perform at the grand finale in Mumbai. This two-month campaign will conclude in an on-ground grand finale with Salim Merchant, a famous music director, composer, and performer.

“MeForMyCity has been our signature campaign to assist individuals connect better to their cities and instil a feeling of belongingness,” said Mr. Anuj Mathur, MD & CEO, Canara HSBC Oriental Bank of Commerce Life Insurance.

We aim to focus on the forgotten charm of regional music from various sections of the country in the fourth season of this continuing campaign, and offer a platform to help us reconnect with our roots and assist a cultural renaissance.

With the start of this campaign, we hope to highlight India’s musical treasures, restore India’s lost pride, and demonstrate the country’s musical and cultural variety.

Previous seasons of Canara HSBC OBC Life Insurance’s #MeForMyCity, which began in 2018, have focused on beautifying cities and rewarding unsung heroes. The company has encouraged people to do their part and be proud of their towns with this campaign.

To broaden the campaign’s reach and size, it will use a 360-degree marketing approach that includes social media, print and broadcast media, digital, and other physical avenues of promotion.

Canara HSBC Oriental Bank of Commerce Life Insurance is reaching out to every nook and cranny of India in search of latent folk talent, with the help of over 200 influencers.

Follow and connect with us on Facebook, LinkedIn & Twitter