Carat and Arré associates for Intel’s new campaign


The very first specialist media agency in India- Carat Media Agency, is a segment of Dentsu India. Dentsu Aegis Network is one of the fastest-growing networks in India, which also partners with many global brands.

 Carat, a section of it mainly deals with brands like Reebok, General Motors, Microsoft, Nokia, Muthoot Group, Philips, Adidas, MasterCard, and British Airways, and many more.

Recently, Carat coalesced with Arré, another leading media brand in the country. Arré is an original Indian OTT platform bringing interesting reads, doodles, series, and short videos.

Premium entertainment content is broadcasted through Arré and it also has linear original content by itself. Different languages become mediums for each of the stuff presented.

The collab has in view, a campaign for Intel. This targets to position Intel’s 11thGen core processor, as an integral device for facilitating ‘creation’. It allows the buyers of personal computers to unbridle whatever is possible to achieve with the device.

Keeping the brief and fashionable idea, Intel has in mind to drive preference and concern by bringing engaging and creative habits to give and exchange information with a new crowd and tech zealots.

The campaign brings major attention to Arré’s essays and short public content formats like doodles and imagination -simulated chat videos. The brand focuses on a combination of Arré Reads, Doodles & mobile instinctive formats and the capacity to impress the ever-elusive Gen Z audience.

The marketing campaign, in addition, highlights that Intel processors now no longer only ‘empower’ but also assist to get the works to finish quicker and higher that it is easy to experience different matters.

Arré Reads, Arré’s publishing vertical, has been brought up by several excellent writers and has posted essays that discover the popular way of life and numerous sub-cultures. Arré Doodles deliver alive, custom illustrated snapshots.

The doodle series, for this marketing campaign with Intel, titled ‘So You Can…’, is a two-panel innovative layout that permits audiences to evaluate lifestyles before and after a particular event (ie, before and after stages of owning a device powered by an Intel processor).

The campaign revolves around ‘Breaking the Boundaries of Performance’. It highlights the eleventh Gen Intel Core processor’s messaging of Integrated AI, Iris XE graphic card, and Intel Wi-Fi. It additionally underlines -Creativity + Connectivity + Productivity, which is much important from a user’s perspective.

Anita Kotwani, Chief Executive Officer, Carat India, said that they are proud to be at the leading edge of thinking out of the field for their clients and leveraging the insights of the targeted audience in each factor of their campaign.

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