to opt for healthier, sanitary products made of the safest natural ingredients
India, June 8, 2021: Reinforcing its aim to make periods safer for women, feminine hygiene brand Carmesi collaborates with actor, filmmaker, author & mother Tisca Chopra to drive awareness among teenage girls about periods and healthier menstrual product choices.
In a freewheeling monologue, Tisca echoes the sentiments of millions of women on how uninformed they all were about periods while growing up. This motivated her to write her book ‘What’s up with me’ to provide a friendly and empathetic guide for young girls and their parents to help them effortlessly transition to puberty and periods. Shedding light on the importance of choosing right sanitary pads in the menstruation journey, she addresses the need to switch to 100% gynaecologically tested sanitary pads for rash-free experience and introduces the viewers to Carmesi sensitive pads.
The video is live on Tisca Chopra’s Instagram handle and all the social media channels of Carmesi.
Link to view the video: https://www.instagram.com/p/CPw37grBB3u/?utm_medium=copy_link
In the video, Tisca underlines how Carmesi Sensitive pads are plant-based unlike normal plastic pads and are made with corn-fiber, which makes them naturally super-soft. These pads not just prevent rashes and irritation but come with eco-friendly disposable bags. Towards the end, she shares how happy she is that her daughter has an option to eliminate rashes from her period story by choosing a sanitary product made of natural ingredients, thereby encouraging other mothers to guide their teenage daughters to make it a part of their lifestyle as well.
Elaborating on the collaboration, Tanvi Johri, Founder & CEO, Carmesi said, “As a women’s wellness brand, Carmesi works with the objective of making the period journey of women safe, comfortable and convenient. Similarly, Tisca in her book on puberty & periods tries to navigate young girls through the vulnerable moments that they might encounter during the initial years of adolescence. This partnership reflects our collective ideology of putting an end to period shame while encouraging young girls to make healthy all-natural menstrual products a part of their lifestyle”.
About Carmesi: Carmesi was founded in 2017, with a mission to make periods safer for women. The brand has grown to become one of the most prominent start-ups in the feminine care industry in India. Carmesi has challenged many stereotypes of the feminine hygiene industry by constantly innovating and vocalizing women’s issues. The brand has a huge array of natural period products – right from sanitary pads to menstrual cups, tampons, panty liners, etc, all of which have been designed using the safest natural ingredients. The brand is also the first one in India to get its pads certified 100% rash-free by a gynaecologist, period rashes being a monthly problem faced by about 90% of women in India. Apart from its website, Carmesi is readily available across many online channels, including Amazon, Flipchart, Nykaa, Purple, Big Basket, Zivame, Netmeds, Pharmeasy, etc. Carmesi has very strong advocacy amongst its users, and the brand’s Instagram handle is strong proof of the brand’s efforts towards empowering women by bringing periods to the forefront of women’s issues.