New Delhi, December 2025:In a move as bold as it is bizarre in the best possible way, CashKaro, India’s largest cashback app for shopping, has unveiled CashPops, a never-seen-before acquisition innovation that merges fintech with… a packet of chips.
Yes, you read that right. A cashback company has launched a chips packet. But this isn’t just a snack you eat; it’s a snack that pays you.
Inside every CashPops pack, customers will find a CashKaro coupon worth ₹65, redeemable instantly on the CashKaro app. No fine print. Just a fun, quirky, and surprisingly smart way to put real money into the hands of new users just like the CashKaro proposition of Real Cashback on online shopping.
With this launch, CashKaro becomes the first fintech brand in India to use physical FMCG-style sampling to drive digital acquisition disrupting both industries with one crunchy idea.
CashKaro wanted to break out of the clutter of typical performance ads, referral nudges, and generic cashback messaging. CashPops is the answer to a simple question –
“What if trying CashKaro was as easy and as exciting as buying a packet of chips?”
“CashKaro has always believed that savings should be simple, exciting, and accessible. With CashPops, we wanted to bring the joy of discovering free money into the physical world. There’s something delightfully surprising about opening a chips packet and finding ₹65 inside. It breaks the monotony of digital marketing and takes cashback to where the consumer actually is.” Says Swati Bhargava, Co-Founder, CashKaro
By converting a mass-loved FMCG format into a discovery engine for fintech, CashKaro has created an offline-to-online funnel that is memorable, humorous, and instantly rewarding.
“We wanted to create a cultural moment something so weird that people had to talk about it. A fintech launching chips is exactly that. CashPops isn’t a snack; it’s a conversation starter. The idea was to show that cashback can be fun, tangible, and literally in your hands. And if a packet of chips can get someone to try CashKaro for the first time… that’s the kind of disruption we love building.” Says Ishan Agarwal, Director – Brand & Creatives, CashKaro
The packs are distributed across colleges, offices, café chains, and events places where curiosity is high and impulse sampling thrives. The campaign’s quirkiness has already sparked conversations online, with many calling it “India’s most unexpected fintech launch of the year.”
