New Delhi, October 14, 2025: This Diwali, Casio India, a pioneer in timekeeping innovation, unveils a touching new campaign that celebrates the courage to dream, the strength of family bonds, and the beauty of new beginnings. Rooted in the true spirit of the festival of lights, the film captures how a moment of belief can illuminate not just homes, but hearts.
The story follows a talented young woman with a flair for creativity & design. Although, deeply passionate about her craft, she keeps her creations hidden from her father, fearing his disapproval. During Diwali, her brother – who recognizes her dedication and skill becomes the bridge between her dream and her father’s understanding. Moved by what he sees, the father chooses Diwali, a festival of light and renewal, to express his silent pride. In a tender gesture, he leaves his daughter a Casio watch – a symbol of his faith in her and the courage to begin anew.
The film beautifully captures this emotional moment where time becomes a metaphor for encouragement, hope, and connection – embodying Casio’s philosophy of “Making Moments That Matter.” The campaign also highlights models MTP-1302PD-3AV and LTP-1302DD-4A2, each representing elegance, emotion, and the quiet confidence that defines festive celebrations.
Commenting on the campaign, Takuto Kimura, Managing Director, Casio India, said, “Diwali is a festival that brings families together in celebration of light, hope, and new beginnings. At Casio, we have always believed that our watches are more than just timekeeping instruments – they are companions in life’s most meaningful moments. This Diwali, our new film captures this spirit beautifully, showcasing how Casio watches are a symbol of the quiet yet powerful moments that define these celebrations. We hope this story inspires everyone to celebrate the inner strength and brilliance that Diwali stands for.”
Produced by Method Productions and directed by Barath Jayarajan, the film beautifully captures the warmth of Indian homes and the emotions that make Diwali special. With its relatable storytelling and evocative visuals, the campaign is an ode to those who inspire courage, support dreams, and make every moment meaningful.
Celebrate this Diwali with timeless elegance as the Casio MTP-1302PD-3AV and LTP-1302DD-4A2 timepieces are now available at exclusive festive prices.
MTP-1302PD-3AV – https://www.casio.com/in/watches/casio/product.MTP-1302PD-3AV/
LTP-1302DD-4A2 – https://www.casio.com/in/watches/casio/product.LTP-1302DD-4A2V/
