Delhi NCR, 16th December 2025: Casio India Co. Pvt. Ltd., a subsidiary of Casio Computer Co., Japan, has launched its CSR initiative “Every Second Counts” to support abandoned, destitute, and homeless elders in India. The initiative is in partnership with SHEOWS (Saint Hardyal Educational & Orphans Welfare Society), a “home away from home” for the country’s abandoned elderly. Through this initiative, Casio India will fund medical care and staff salaries for doctors, nurses, and caregivers across SHEOWS centres.
To mark the launch, Casio India hosted an awareness-led activation at its Connaught Place (CP) Store in Delhi. The experience highlighted how visitors at the Casio store can contribute towards elderly care through a QR-based donation system.
Commenting on Casio’s commitment, Mr. Takuto Kimura, Managing Director, Casio India, and Mr. Akira Watanabe, Director, Casio India, said: “Creativity and Contribution lie at the heart of Casio. Through Every Second Counts initiative, we are translating this belief into meaningful action by supporting elderly individuals who have been left without care. Every second invested in society has the power to create a real difference, and through our partnership with SHEOWS, we aim to stand alongside abandoned and elderly citizens with compassion and consistent care, helping restore dignity, access to healthcare, comfort, and essential medical attention to those who need it most.”
Commenting on the partnership, Mr. Saurabh Bhagat, CEO, SHEOWS, said, “Elderly abandonment in India worsens every winter, leaving countless seniors without warmth, food, or timely medical care—often turning survival into a daily struggle. Our collaboration with Casio marks India’s first focused corporate–NGO partnership dedicated to the long-term care and rehabilitation of abandoned elders. Through Every Second Counts, we aim to build a sustainable ecosystem that restores dignity, delivers quality healthcare, and ensures that no elderly individual is left behind.”
At the CP Store activation, guests met SHEOWS representatives, heard stories of lives being cared for, and were encouraged to contribute through the initiative’s QR-enabled donation platform. Together, Casio India and SHEOWS aim to provide dignified living conditions and essential healthcare to more than 400 elderly residents, aged 60 and above, across SHEOWS Old Age Homes in Delhi and Garhmukteshwar.
For over three decades, SHEOWS has offered free shelter, food, clothing, medical care, and compassionate support to elderly citizens suffering physical and mental health challenges. With the help of mindful and generous community members, SHEOWS has built comprehensive care facilities that include a Special Care Unit, 24/7 medical staff, physiotherapy unit, in-house pathology lab, digital X-ray monitoring, physician-prescribed medication, and rehabilitation therapies, ensuring every resident’s health, dignity, and comfort.
