Bangalore, India: After building one of India’s most loved homegrown athleisure brands for women, Cava is introducing Next Gen—a limited-edition collection created specifically for girls aged 10–16. Featuring adapted versions of two of the brand’s bestselling products—the Sculptor Jacket and Swirl Tennis Skort—the launch marks the brand’s first step towards serving a younger generation of consumers.
The collection is rooted in a simple consumer insight.
Over the years, Cava noticed a growing audience engaging with its brand long before adulthood. Younger sisters borrowing their siblings’ skorts. Daughters wanting the same jackets as their mothers. Girls following fashion creators, discovering personal style early and aspiring to the Cava aesthetic—but with very few brands creating products specifically for them.
Girls aged 10–16 often find themselves in an overlooked category. They have outgrown children’s clothing, yet most women’s activewear isn’t designed for their proportions, lifestyles or evolving needs. Recognising this whitespace, Cava developed Next Gen—a thoughtfully designed collection that brings the brand’s signature aesthetic to teenage consumers without compromising on fit, comfort or functionality.
The collection reimagines two of Cava’s most recognisable silhouettes:
- The Next Gen Sculptor Jacket—redesigned with proportions tailored for girls aged 10–16 while retaining the elevated design, versatility and comfort that made it a customer favourite.
- The Next Gen Swirl Skorts—reimagined for younger consumers, combining movement, functionality and effortless style in a silhouette that transitions seamlessly from sports and extracurricular activities to everyday outings.
Today’s girls are more active than ever before. Between school, sports practice, dance classes, tennis lessons, extracurricular activities and weekends spent with friends, they need clothing that can move with them. At the same time, they are consuming fashion content earlier than ever, developing their own sense of style and becoming increasingly influential in family purchasing decisions.
With Next Gen, Cava is responding to these changing consumer behaviours by creating products that meet both functional and emotional needs. More than a product launch, Next Gen represents a strategic audience expansion for the brand. Rather than entering a new category, Cava is extending its existing design philosophy to a younger consumer who has already formed an affinity for the brand.
By introducing Next Gen, Cava is building relationships with future consumers earlier while reinforcing its position as a brand that celebrates confidence, movement and a youthful lifestyle.
“We’ve always believed Cava stands for confidence, movement and self-expression. Over time, we realised a younger audience was already engaging with our brand and aspiring to be part of our community. Next Gen is our response to that insight—a collection designed specifically for girls aged 10–14+ who deserve activewear that fits their lives, their bodies and their personal style.”— Ria Mittal, CEO of Cava Athleisure
About the Collection
The limited-edition Next Gen collection features:
- Adapted versions of Cava’s bestselling Sculptor Jacket and Swirl Tennis Skort.
- Sizes and fits developed specifically for girls aged 10–16+.
- The same premium aesthetic, functionality and versatility that define the Cava brand.
- Pieces designed to transition effortlessly between sports, after-school activities and everyday life.
The Next Gen collection will be available for a limited period through Cava’s website and select retail channels.
About Cava Athleisure
Founded in 2022 by two teen sisters Cava Athleisure is an Indian brand redefining everyday wear through a function first, design-led approach. Building for the everyday athlete, Cava designs products with an emphasis on fabric quality, comfort, and India relevant fits, catering to consumers seeking versatile apparel that transitions seamlessly across fitness, work, and daily life.
In a short span, it has scaled rapidly and is projected to close FY26 at INR 40 crore, while remaining highly capital-efficient, having used only INR 9.5 crore so far. Cava is the epitome of youthfulness, creating style first, apparel designed for everyday movement.
