Chennai, 12th May, 2026: CHIK, the trusted hair care brand from CavinKare, has unveiled its latest television commercial for CHIK Egg White Protein Shampoo, spotlighting the role of protein nourishment in achieving healthier, stronger-looking hair. The TVC showcases the shampoo’s key benefits, a double dose of protein, help in preventing hair fall, and 5 times more conditioning for smoother, softer, and manageable hair, positioning CHIK Egg White Protein Shampoo as an accessible and effective nourishment-led hair care solution.
Targeted at young consumers and homemakers, the TVC captures relatable everyday hair concerns and presents CHIK Egg White Protein Shampoo as a nourishing solution powered by the goodness of egg white protein. With a youthful and visually engaging narrative, the campaign highlights how protein-based care can support everyday hair health.
Speaking about the campaign, Mr. Rajat Nanda, Business Head – Personal Care at CavinKare, said, “Consumers today are increasingly seeking hair care solutions that go beyond cleansing and deliver nourishment benefits. With this campaign, we wanted to communicate the role of protein care in a simple, relatable, and engaging manner while strengthening CHIK Egg White Shampoo’s positioning as an effective everyday hair care solution.”
The campaign is currently on air across television channels in Uttar Pradesh, Madhya Pradesh, and Rajasthan markets in Hindi, and in Tamil Nadu in Tamil. The TVC is also available for viewing on YouTube.
Links:
https://www.youtube.com/watch?v=VTHtQUb2_oU
https://www.youtube.com/watch?v=s2G5eoCAlgw
The new TVC will be amplified across television, digital, and social media platforms to drive widespread visibility and consumer engagement across markets.
About CHIK: CHIK Shampoo is an iconic brand that marked the beginning of the CavinKare journey. This journey has brought about the Sachet Revolution in the FMCG industry and made CHIK , CavinKare’s flagship brand, one of the most successful brands in the country. CHIK Shampoo today is a popular case study in management schools across the world. Innovative sachet packaging, strategic pricing, unmatched distribution and the ability to adapt to the fast-changing consumer needscape has helped CHIK Shampoo get where it is today.
About CavinKare: CavinKare is a diversified FMCG major with business interests in personal care, professional care, dairy, snacks, foods, beverages & salons. The brand portfolio consists of Shampoos (CHIK, Meera, Karthika, and Nyle), Hair Wash Powders (Meera &Karthika), Coconut Oil (Meera), skin creams (Fairever & Spinz), Deodorant; Talc (Spinz), Pickles (Ruchi & Chinni’s) and Snacks (Garden), Hair colors (Indica), Retail Salon Products (Raaga Professional), Beverages (Maa), Dairy (Cavin’s), Beauty Salons (Green Trends & Limelite), and D2C Personal Care products (Buds and Berries). Most of the brands are clear winners in their respective product categories. A dedicated R&D center equipped with the latest equipment and technologies constantly supports the divisions in their endeavor. CavinKare has achieved significant milestones and a competitive edge with a sound understanding of mass marketing dynamics and has established a firm foothold in the national market. CavinKare’s success is based on it being firmly grounded to its corporate mission, ‘We shall grow significantly better than the industry by fostering innovation and building preferred brands, through passionate and delighted employees’.
