Mumbai, October 15, 2025: Visionary entrepreneur Sanjay Nigam, Founder of the Fashion Entrepreneur Fund (FEF), unveiled Pitch to Get Rich – India’s first fashion-focused entrepreneurial reality show at a spectacular launch hosted by JioHotstar in Mumbai. The glitzy event brought together Bollywood’s biggest icons Akshay Kumar, Karan Johar, Manish Malhotra, and Malaika Arora, alongside Apoorva Mehta, CEO of Dharmatic Entertainment, and Sushant Sreeram, Chief Marketing Officer, JioStar. Also present were Nigam’s long-time supporters and fashion ecosystem changemakers Manju Yagnik, Sonali Dugar, and Golu Bhai Badalia, reaffirming the industry’s faith in his mission to make fashion entrepreneurship India’s next big export.
With Pitch to Get Rich, Sanjay Nigam expands his legacy of building institutions like India Fashion Awards, India Designer Show, and FEF into a global entertainment format. The JioHotstar Specials series, co-produced by Fashion Entrepreneur Fund and Dharmatic Entertainment, is powered by Vimal Elaichi and will stream exclusively on JioHotstar from October 20. The show carries an unprecedented ₹40 crore investment pool – the largest ever for a fashion-based reality series designed to fuel emerging fashion entrepreneurs and turn creativity into capital.
The star-studded launch event set the tone for a new era in fashion reality television, with 14 founders from the show showcasing their collections through a live runway experience that seamlessly blended couture, commerce, and cinematic flair. Featured brands included Cloud Tailor, House of Armuse, Philocaly, Dmodot, Stylox, Banana Labs, Banana Club, and Heritage Bazaar each redefining India’s design landscape through innovation and purpose.
The power-packed judging and investor panel brings together India’s most influential figures – Akshay Kumar, Karan Johar, Manish Malhotra, Malaika Arora, and business luminaries Naveen Jindal, Ravi Jaipuria, Darpan Sanghvi, Gaurav Dalmia, Vinod Dugar, Vagish Pathak, Dhruv Sharma, and Gautam Singhania to back the country’s most promising creative entrepreneurs.
Akshay Kumar remarked, “Entrepreneurship is about courage to take risks, reinvent, and lead. Pitch to Get Rich celebrates that spirit while giving real opportunities to creators who will take India to the world.” Karan Johar added, “At Dharmatic, we’ve always believed fashion is a serious business. This show is where creativity meets commerce – where dreamers turn into doers.”
Speaking at the event, Sanjay Nigam, Founder of Fashion Entrepreneur Fund, said, “Pitch to Get Rich is not just a show – it’s a movement. It’s where fashion, finance, and fame converge to empower a new generation of Indian designers and founders. Our mission at FEF has always been to create an ecosystem that turns ambition into enterprise, and I’m proud to see this vision come alive with JioHotstar and Dharmatic.” Nigam further added that Pitch to Get Rich is “the culmination of years of building India’s creative capital – from runway to boardroom. We’re not just showcasing fashion; we’re investing in the future of Indian creativity.”
Sushant Sreeram, Chief Marketing Officer, JioStar, echoed this sentiment, stating, “Pitch to Get Rich is a shining example of the new India – confident, creative, and unafraid to dream big. At JioHotstar, we believe entertainment should inspire, and this show is a launchpad where ambition meets opportunity.”
The show will also feature special appearances by Saif Ali Khan, Sara Ali Khan, Ananya Panday, Ronnie Screwvala, Diipa Khosla, and Shibani Dandekar, each bringing their unique lens to the fashion-meets-entrepreneurship narrative. Pitch to Get Rich premieres exclusively on JioHotstar on October 20, 2025, promising to redefine how India perceives fashion, business, and entertainment.
