India, 27th March 2026: As India’s cricket frenzy returns with the Indian Premier League, India’s No.1 audio wearables brand, boAt, today announced the continuation of its long-standing partnership with Royal Challengers Bengaluru as the Official Audio Partner for the upcoming season. Marking eight years of association, the announcement was initially shared on boAt’s official Instagram handle and will subsequently be featured in a collaborative post with RCB’s official handle. With boAt leading the audio wearables space and RCB entering the season as defending champions, the partnership continues to embody the spirit of ‘Champions Choose Champions’.
This season, boAt and Royal Challengers Bengaluru (RCB) are once again reinforcing their strong collaboration built on shared passion and connection with millions of fans countrywide. As RCB steps onto the field to defend its title, setting the stage for an electrifying year, boAt will continue its integral role in enhancing the fan experience. The brand plans to bring the team’s true championship spirit to life through engaging social content featuring top RCB players, exciting on-ground activations for IPL enthusiasts, and community engagement initiatives. These initiatives will range from amplifying stadium energy, providing at-home viewers with opportunities like tickets and merchandise giveaways, to meet & greet opportunities, and much more.
Commenting on the 8th renewal of this collaboration with RCB this season, a boAt spokesperson said, ‘Our eight-year association with Royal Challengers Bengaluru reflects a long-standing belief in their championship potential. At boAt, we back those who push boundaries, and RCB returning as defending champions this season is a testament to that belief. We’re excited to continue building on this momentum and bringing fans closer to the game as RCB’s Official Audio Partner this year.’
With cricket and music at the heart of India’s cultural fabric, boAt and RCB are set once again to create a high-energy, fan-driven season for sports enthusiasts this year. The continued partnership will see both brands collaborate on a range of initiatives, including co-branded campaigns, fan-first experiences, player integrations, and exclusive content, further strengthening their cultural connection with India’s youth.
