MUMBAI, India, December 8, 2025: OpenAI today launched ChatGPT’s first nationwide omnichannel brand campaign in India, marking a pivotal moment in the company’s commitment to building AI for, and with, India. Rolling out across TV, OTT, print, digital and out-of-home platforms, the campaign will run over the coming weeks, and spotlights voice-first, regional-language experiences designed for Indian consumers.
The campaign builds on recent India centric launches from OpenAI, including Study Mode for students, the low-cost ChatGPT Go subscription plan, and IndQA, a specialized evaluation benchmark created to assess AI models on Indian languages and cultural context.
At the heart of the campaign are two powerful stories that showcase how Indians are using ChatGPT everyday to break through limitations, grow in confidence, and expand what’s possible for them. The films have been directed by Bharat Sikka, one of India’s most celebrated photographers and filmmakers, and will air in seven Indian languages, bringing ChatGPT’s voice and localisation capabilities to life.
“We believe that you don’t have to speak a different language than your primary one, to access AI tools. Our focus is on making ChatGPT feel natural, intuitive and culturally aware across Indian languages. This campaign is inspired by several real life cases where ChatGPT has been a trusted tool, helping people learn, create, prepare, communicate, and grow – in the language they are most comfortable in”, said Sheeladitya Mohanty, Head of Marketing – India, OpenAI.
Since early November, ChatGPT Go is also available at no cost for 12 months for eligible users in India who sign up during a limited‑time promotional period, across web, Android and iOS.
The two films will be released in Bengali, Hindi, Kannada, Malayalam, Marathi, Tamil, and Telugu. The first film, out now, highlights how a young woman engages with ChatGPT to prepare for her job interview. You can watch it on YouTube or Instagram. The campaign will air on television, along with online video, streaming and digital platforms, with stills in print media and OOH sites.
