Chennai, October 22nd, 2025: ALERT, wins the Bridgestone Mobility Social Impact award in the Road Safety Innovation and Excellence category out of 93 nominees from across India. Bridgestone India in its 5th edition of the Mobility Social Impact Awards (MSIA) 2025, celebrated organizations that have harnessed mobility to create meaningful social change. The awards were presented in two categories, namely Empowerment of Vulnerable Communities and Road Safety Innovation and Excellence. The event, held in Pune, brought together industry leaders, social innovators, and changemakers from across the country. The award was presented by the Managing Director of Bridgestone India.
ALERT was recognized for its continued work towards robust emergency response ecosystem through community awareness and training, policy advocacy, and technology. ALERT has trained over 4.5 lakh citizens in first response and mobilized youth through the ALERT Golden Army with support from medical and government bodies.
“It is a privilege to honour these changemakers who are redefining mobility for social good. Their work reflects our shared commitment to building inclusive, safe, and empowered communities,” said Mr. Hiroshi Yoshizane, Group President, Bridgestone Asia Pacific and Managing Director, Bridgestone India.
Expressing gratitude, Mr. Rajesh R Trivedi, Co-Founder and Managing Trustee, ALERT said, “This award is a tribute to every patron, volunteer, trainer, and citizen who believes that every life matters. At ALERT, we envision an India where every individual is equipped and empowered to act in an emergency. Recognition from Bridgestone India motivates us to take this mission further, saving more lives on our roads and beyond.”
ALERT (Amenity Lifeline Emergency Response Team) is an NGO that works towards ‘Right to Life’ to be a reality in India by enabling a holistic emergency response eco system to save lives. Working tirelessly since 2006 at systemic and grass-root levels, ALERT has pioneered solutions involving communities, policymakers, expert bodies and technology to ultimately ensure every victim gets help on time during the golden hour, whether on the road, home, workplace or in any public situation. In constant pursuit of the goal given to ALERT by the legendary President Dr. APJ Abdul Kalam, “to train one in every family in emergency response”, ALERT envisions an India where COMMUNITY FIRST RESPONSE IS A CIVIC RESPONSIBILITY.
