Cipla Health promotes ‘tulsi drops’ immunity booster


Maxirich, Cipla Health’s flagship multi- vitamin company, has launched Tulsi Drops, a natural immune booster recently. The company believes that the drops effectively promotes respiratory and digestive wellbeing, gives instant relief from cough and cold, and helps control tension.

The World Health Organisation, the Ministry of Health and Family Welfare-Government of India, and the Ministry of AYUSH have highlighted the value of having a good immune system that enhances and builds an individual’s overall capacity to combat diseases and remain healthy. Taking this into account, Maxirich Tulsi Drops is specially cured with remedial ingredients better known effective for the battle against infections that one may be vulnerable to.

It consists of 5 Tulsi varieties: Shyam Tulsi, van Tulsi, Ram Tulsi, Nimbu Tulsi, Vishnu Tulsi. It is 95% concentrated and is an effective antioxidant that is used for treating flu, cough, sore throat, heart disease, eye disorders, mouth infections, and gastrointestinal disorders with anti-viral and anti-microbial properties. More than 13 essential vitamins and minerals constitute the Maxirich Daily Multivitamin replacement collection in a soft gel capsule that can satisfy the nutritional demand for the body, in case of a deficiency, if any.

Maxirich has also introduced a new TVC which emphasizes the need for multivitamins to help improve immunity. The film portrays narrative situations in everyday life, how people can fall sick, reveals the burgeoning need for the immune system to be triggered, and to avoid diseases. In addition to our normal diet, the film educates audiences that multivitamin supplements should be taken every day to improve immunity and become part of the shopping cart of everyone. The Brand David Communications ad is seen across TV and digital channels.

Shivam Puri, the CEO, Cipla Health, said in commenting on the launch, “We recently released our immunity brand, Maxirich Tulsi Fall, as a line extension to Maxirich. The value of a good immune system is also illustrated in our new TVC so that people are not only safe from the outside, but also from within.”

Maxirich ‘s prescribed dose of regular multivitamin supplementation is a soft gel pill after a meal each day and Maxirich Tulsi Drops may be taken in tidy water/tea or as instructed by the doctor, two or three times a day. These drugs can be bought from medical outlets, online e-commerce sites such as Amazon, 1 mg, Netmeds, PharmEasy, SastaSundar, etc.


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