CLEAR Premium Water, one of India’s leading premium bottled water brands, has launched its most disruptive campaign yet, “Pani Ho To Clear” featuring the brand ambassador Hrithik Roshan.
The new TVC takes on India’s duplicate water market with humour, cultural nostalgia, and an unmistakable message.
| “Over the last three years, I’ve been witness to Clear’s commitment to quality. I admire their authenticity and drive to deliver safe drinking water to their consumers. I’m happy to be a part of their campaign that puts customer safety at the forefront.”
Hrithik Roshan, Brand Ambassador, CLEAR Premium Water |
| “This campaign is not about winning against competition, it’s about standing up for the consumer. In a space where imitation can blur perception, our responsibility is to restore clarity, reinforce trust, and remind people that when it comes to water, authenticity isn’t a choice, it’s a necessity.”
Nayan Shah, Founder & CEO, CLEAR Premium Water |
TVC YT Link: https://youtu.be/1We4nzUFnIM?si=B3wipgeRCoQ0BXEP
TVC IG Link:
https://www.instagram.com/reel/DYB8cKEIBO6/?igsh=MWVmNjYyNWtrc3o3bQ==
ABOUT CLEAR PREMIUM WATER
Founded in 2005 by Nayan Shah, CLEAR Premium Water is the flagship brand of Energy Beverages Pvt. Ltd., Ahmedabad. With a strong nationwide presence, the brand operates through 45+ plants, 1,100+ distributors, 1,600+ HoReCa clients, and over 1,75,000 retail outlets. CLEAR serves a wide spectrum of channels, including airlines, luxury hotels, HoReCa, general and modern trade, as well as quick commerce platforms across India.
