Cleartrip advertising tackles travellers’ concerns about Omicron

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The public worries about the Omicron strain of the Covid19 virus growing, travel businesses are attempting to protect travelers from the uncertainty by offering flexible deals.

Cleartrip is the most recent company to go onboard, offering a 100 percent return on cancellations as well as the ability to amend travel plans.

While customers have rekindled their love for travel, the new version has dampened their enthusiasm, adding to the stress of organizing a trip.

Cleartrip’s latest ad campaign, based on this crucial fact, portrays itself as a flexible travel partner for consumers in times of uncertainty, leveraging customer-centric headline products such as EzCancel and Flexifly.

With consumer sentiments at an all-time high throughout the holiday season, we projected travel expectations to rise as well,” said Kunal Dubey, Cleartrip’s chief marketing officer.

Cleartrip has launched features that remove the uncertainties from the prospect of booking travel plans to create a flexible environment where possibilities thrive. In its quest to be the most people-centric travel brand, Cleartrip has launched features that remove the uncertainties from the prospect of booking travel plans to create a flexible environment where possibilities thrive.

The new approach emphasizes the thrill of arranging a vacation while minimizing the “ifs” and “buts.” We are confident that this advertising campaign will resonate with travelers and provide them with the confidence to book their vacation plans without fear!”

On flight cancellations, EzCancel provides a complete reimbursement. The service, which was launched with the slogan “Book Abhi, Cancel Kabhi Bhi,” allows travelers to be more flexible with their trip plans. Flyers can change their travel dates and times, as well as switch airlines, without incurring any fees. Consumers may ‘Book Abhi, travel Kabhi Bhi’ with this solution, which starts at INR 149.

While canceling or postponing travel arrangements has traditionally been a pricey option, Cleartrip’s current advertisement tells customers that these options are now readily and affordably available when booking travel plans through the site.

Canceling or postponing a holiday or a trip can be a frustrating and frequently expensive affair,” said Sagar Kapoor, a chief creative officer of Lowe Lintas. This is what prevents individuals from making plans and reservations ahead of time. And that’s where Cleartrip’s features like EzCancel and Flexifly come in, allowing travelers to plan their trips with complete confidence.

As a result, we created a campaign that encapsulated all of the pleasures of travel preparation while removing all of the hassles and uncertainty. The performers added to the stories’ charm and realism. And the treatment hammered home the point: “Don’t merely fantasize about vacation; start planning it.

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