Mumbai, 29th October 2026: Ahead of the festive season, CloudTV, India’s first homegrown smart TV operating system, has partnered with global smart TV manufacturer, itel, to expand access to connected entertainment experiences for consumers across India. Bringing together CloudTV’s technology and itel’s strong consumer reach in India, the collaboration aims to make smart TVs accessible, content easier to discover, navigate and enjoy, with a focus on accessibility, convenience and the evolving needs of Indian households. The CloudTV OS will be functional on itel’s A32QHX, A32AQHX, A43QFX, and A43AQUX models.
Through this partnership, CloudTV’s technology will power itel’s smart TVs, bringing an intuitive interface and features designed to simplify the viewing experience. The platform’s immersive user interface and dedicated app row help users browse content with ease, while its universal search and multilingual voice assistant enable users to search for and play movies and shows in their preferred language. This can help make content discovery easier for consumers who may find text-based navigation less convenient. The CloudTV remote app further allows users to access and navigate their TV experience through their smartphones. By combining these features with itel’s retail reach, the partnership aims to make connected entertainment more accessible beyond major metropolitan centres.
itel’s smart TV portfolio spans screen sizes from 32 inches QLED to Advance QD-Mini LED 65 inches, offering options for different household needs and viewing spaces. The range powered by CloudTV OS includes 32-inch HD 43-inch Full HD and 43-inch 4K UHD models, featuring QLED IPS displays, 48W box speakers with dedicated tweeters and a built-in free-to-air satellite tuner. The portfolio is designed to offer consumers a choice of viewing experiences and features to suit their needs.
Abhijeet Rajpurohit, Co-founder and COO, CloudTV, said, “The next phase of connected entertainment in India will be shaped by how easily consumers can access and navigate the content they want, across markets and price points. Our partnership with itel brings together our shared focus on making smart TV technology more relevant to everyday consumers. We see this as an opportunity to strengthen the connected entertainment experience for households across India.”
Arijeet Talapatra, CEO, itel India “The Smart TV category in India is entering its next phase of growth, driven by consumers looking for bigger screens, smarter experiences and greater value. At itel, our focus is to make premium Smart TV technology accessible to a wider audience. Through our partnership with CloudTV, we are bringing together experience along with superior picture quality, immersive sound and intuitive content discovery to create an experience that resonates with Indian households. As demand accelerates during the festive season, we remain committed to expanding Smart TV adoption across both metro and emerging markets.”
This festive season itel is offering amazing festive deals and financing options, including 10:0 EMI through Bajaj, TVS and Home Credit, TVs are available through retail chains including SS Retail, Poojara and Tek Easy, alongside a network of distributors and retailers across India. With a presence across Tier 1, Tier 2 and Tier 3 cities, including markets such as Bihar and Jharkhand, itel aims to make its Smart TVs accessible to more households.
Through this collaboration, CloudTV and itel aim to broaden access to connected entertainment in India by bringing together intuitive technology, language-led interaction, product choice and a retail network that serves consumers across markets.
About CloudTV
CloudTV is India’s first TV Operating System (OS) developed by Mumbai-based software company, CloudWalker Streaming Technologies. As India’s first certified OS provider, CloudTV OS brings all the features available in high-end TV brands to the affordable TV segment in India. The company currently holds a pan-India reach of over 16 million viewers, 250+ Smart TV brands, 150+ app partners, 300+ Live/FAST TV channels, and 25+ manufacturing partners. Its suite of features is designed to simplify content discovery and enhance the overall viewing experience.
thunderOS is CloudTV’s newest CTS-certified Smart TV operating system, built to deliver a high-performance, intuitive and feature-rich television experience, with capabilities spanning content discovery, AI-powered voice assistance, personalised recommendations, gaming, OTT applications and connected TV services
