India’s most-watched business news channel, CNBC-TV18, has once again cemented its market leadership, delivering a commanding performance on Union Budget Day and during key market hours throughout the week.
During the Finance Minister’s Budget speech on February 1, CNBC-TV18 captured nearly all the market with 83.5% share, reaffirming its position as the go-to destination for India’s investor community. (Source: BARC India | Market: India | TG: 22+ AB M | 1st Feb (11:00–12:30 Hrs) | Wk 5’26 | 3 Channels Considered)
The numbers highlight a decisive viewer preference during one of the most consequential economic events of the year, and with audiences glued to the channel during key market hours.
The dominance extended well beyond the speech window. During key market hours through the week, CNBC-TV18 delivered an even stronger 84.9% market share. (Source: BARC India | Market: 10L+ | TG: 22+ AB M | (Mon–Fri, 8:00 AM – 4:00 PM) |Wk 5’26 | 3 Channels Considered)
Market-hour viewership, a critical benchmark reflecting active investor engagement, once again confirmed CNBC-TV18’s unmatched resonance among traders, market participants, CXOs, and decision-makers.
Across the full 24-hour Budget Day cycle (1st February), CNBC-TV18 maintained its clear leadership in the business news genre with a market share of 75%, reinforcing sustained viewer trust beyond headline moments (Source: BARC India | Market: India | TG: 22+ AB M | 1st Feb (24 Hrs) | Wk 5’26 | 3 Channels Considered)
With 26 years of legacy anchored in credible journalism and real-time market insight, CNBC-TV18 remains the favourite destination for India Inc., policy makers, and decision makers, as well as the trading and investing community seeking timely market updates and clear interpretation. In a week when markets move on every word, the numbers tell a clear story: when India’s business leaders listen for clarity, they choose CNBC-TV18.
