- News wins over Noise as CNN-News18 cements its position as the Number 1 English News Channel in the Country, leaving behind Republic TV and Times Now.
New Delhi, 12May 2022: CNN-News18 has cemented its position as the number one English news channel in the country, racing ahead of Republic TV and Times Now. As per the BARC data (week 15-18’2022), CNN-News18 has garnered 29% market share in the India urban+rural (AB15+ segment).
CNN-News18 has also outdone the competition by registering a massive share of 37.3% in the English News Market Share BARC data, (TG+22 week 15-18’2022), leaving behind Republic TV and Times Now with 28.7% and 18.5% respectively.
CNN-News18’s continuous run as the leader in the BARC rating is a testimony of the audience’s faith in the channel. This also speaks volume of how the viewer today prefers news over noise. CNN-NEWS18 has been relentlessly reporting on National and International issues, without any bias and ensuring coverage of all point of views, which has helped the channel set new benchmarks in the news broadcasting sector. The channel’s viewership has gained viewership steadily because of the added focus on programming, along with broad-basing content to all geographies across the country.
|Market Share – All India – Urban+Rural (AB 15+)|
|India Today Television||10.90%|
Source: BARC India | Mkt: India | TG: AB15+ | Full Week (0200-2600 hrs) Wk 15-18’22
Even on the marketing front, CNN-NEWS18 has been echoing and backing the campaigns that work towards social causes and reflect the mood of the nation with a sense of responsibility. Some of the campaigns undertaken by the channel were #DontShowMeYourFace, encouraging people to continue wearing masks during the pandemic and honouring the doctors for their relentless services during the pandemic with the campaign #ExtraordinaryAmongUs to name a few.