National, August 3, 2026: SuperYou announced the launch of Power Puffs today, marking its expansion into the puffed snacks category, one of India’s most-loved snack formats. Building on the success of its Protein Wafers, Multigrain Protein Chips and Minis, the move reflects SuperYou’s strategy of expanding across more everyday consumption occasions through products that combine bold flavours, added protein and better ingredients.
India’s packaged snacks market, valued at over INR 50,500 crore, continues to evolve as consumers look for products that deliver both indulgence and better nutrition. While chips account for nearly 42% of the category, puffed snacks remain a favourite across age groups and consumption occasions. At the same time, baked formats, protein-rich options and familiar Indian flavours are gaining momentum, creating an opportunity for brands to reinvent everyday favourites.
Power Puffs is SuperYou’s latest step in that journey. By bringing its protein-first philosophy to one of India’s most popular snack formats, the brand is expanding beyond wafers and chips while staying true to its mission of making better snacking more exciting and accessible. With its distinctive bolt-shaped puff and flavour-first approach, Power Puffs aims to offer consumers a fresh take on a familiar favourite.
Link: SuperYou Power Puffs, our maaadest protein snack drop yet, is here!
Commenting on the launch, Ranveer Singh, Co-founder, SuperYou, said: “Power Puffs is exactly the kind of snack I love, big on flavour, fun to eat and impossible to stop at just one. The signature bolt shape is distinctive and captures the boldness that Power Puffs is all about. We wanted every flavour to bring its own signature twist, whether it’s cheesy, achari, spicy or pizza-loaded. The idea was simple, take a snack that’s fun, flavour-packed, and impossible to resist.”
Adding further, Nikunj Biyani, Co-founder, SuperYou, said: “Consumers today don’t want to choose between taste and better ingredients, they expect both. That insight shaped Power Puffs from day one. We wanted to reimagine one of India’s favourite snack formats with familiar flavours, with a distinctive shape and added protein, creating a snack people can enjoy every day and without feeling like they’re making a compromise.”
Available in four variants, Chilli Masala, Maaad Achari, Cheesy Cheese and Pizza Party, Power Puffs is baked, not fried and offers up to 13g of protein per pack. The range is available in 33g and 55g packs and will be sold across Amazon, Flipkart, Blinkit, Instamart and Zepto, along with select modern trade and general trade stores across leading metros in India.
About SUPERYOU
SuperYou is an Indian functional foods brand focused on building everyday, protein-forward products. The company introduced India’s first protein wafer bar and has since expanded its core SuperYou range to include products such as Protein Wafers, Multigrain Chips and bite-sized Minis—snack formats designed to integrate protein into everyday consumption.
The company’s performance nutrition portfolio, SuperYou Pro, delivers products such as protein powders and creatine for individuals following structured fitness and training routines. Together, the two lines continue to expand the boundaries of everyday protein snacking and performance-focused nutrition.
About Think9 Consumer Technologies
Think9 Consumer Technologies is a venture builder firm dedicated to transforming powerful ideas into authentic, profitable and experience-led digital-native brands across key consumption categories such as food, wellness, beauty, home & décor and fashion. By partnering with passionate entrepreneurs and leveraging data science, digital ethnography and technology platforms, Think9 builds brands that resonate with the new generation of Indian consumers.
