CoinSwitch Kuber chooses HiveMinds as their digital partner


CoinSwitch Kuber, India’s cryptocurrency investing network, has appointed HiveMinds Innovative Market Solutions, a tech expert of Madison World, as its Digital Agency. The account will be led by the HiveMinds – Bengaluru team.

CoinSwitch Kuber is a global aggregator of cryptocurrency exchanges designed specifically for institutional investors. Because of the huge interest in cryptocurrencies among Indians, the company’s user base has grown by 350 percent since January of this year. In just ten months since its debut, the app has grown to over 5 million users in India and reached a transaction value of USD 5 billion in March 2021. Ashish Singhal, Govind Soni and Vimal Sagar Tiwari founded CoinSwitch, a global aggregator of cryptocurrency exchanges, in 2017. CoinSwitch Kuber, the company’s India-only crypto website, was unveiled in June 2020 to make crypto investments easier for Indian retail investors. Tiger Global, global fintech and crypto investor Ribbit Capital, San-Francisco-based crypto-oriented investment company Paradigm, and Sequoia Capital India are among the platform’s backers.

Jyothirmayee JT, Founder & CEO of HiveMinds commented that “We’re ecstatic to work with CoinSwitch and be a part of the crypto revolution. We’ve collaborated to etch the success story of many ambitious start-ups who have now become unicorns and continue to bring glory to the Indian entrepreneurship community in the last 11 years of our lifetime. It is going to revolutionize the way technologically savvy Indians learn to invest in and sell cryptocurrencies.”

CoinSwitch Kuber’s Founder and CEO, Ashish Singhal, responded that “Cryptocurrency demand has been high across the world, particularly among upwardly mobile Indians. We’ve risen 350% in the last three months as a result of this demand. CoinSwitch Kuber is pleased to have HiveMinds as its digital affiliate to promote this development and expand our digital presence. HiveMinds has an established track record in accelerating consumer retention by innovation in digital.”

HiveMinds is a full-service digital marketing agency and consultant headquartered in Bengaluru that specializes in search, show, and programmatic purchasing. Social network marketing, original content, new PR, analytics, and strategic consulting are all services offered by the firm. The business has developed proprietary technologies, software, and data analytics methodologies that allow it to provide exceptional results to its clients. Domino’s, Nivea, Big Basket, Escorts Limited, Cure. Fit, MobiKwik, among others are among the company’s clients.

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