1) What inspired you to start XYST Skincare? Was there a specific gap or need in the beauty industry that you wanted to address?
I wanted to create Xyst Skincare because I felt there was a gap in the market for products that truly deliver on their promises. As a consumer, I wasn’t getting the results I wanted from the products I was using, so I dug deeper into what brands were claiming and what they were actually delivering. I realized that if high-quality ingredients are formulated with specific results in mind, consumer satisfaction can reach a whole new level. Our vision for Xyst is to become a trusted name in skincare, known for our commitment to safety, efficacy, and sustainability.
2.XYST stands out for its clean, effective, and conscious skincare. How do you ensure that balance between nature, science, and sustainability in your formulations?
At Xyst, we’re committed to creating skincare products that are not only effective but also clean and sustainable. To achieve this balance, we use only vegan, cruelty-free, and toxin-free ingredients. We source the best quality ingredients from India and around the world, so you can trust that our products are good for your skin.
We take safety seriously, which is why we put our products through rigorous testing. We’ve partnered with a trusted agency to conduct patch tests on human subjects, which helps us ensure that our products are non-irritating and effective. The results are impressive – our products have an irritation level of just 0.002% to 0.005%, way below the accepted level of 0.5%. This means you can use our products with confidence, knowing they’re safe for your skin type.
3.As a woman entrepreneur in the beauty and wellness space, what have been some of your biggest learnings and challenges while building XYST?
As a woman entrepreneur in the beauty industry, I’ve encountered my fair share of challenges. Building Xyst has been a journey, and I’ve learned a great deal along the way. One of the most significant hurdles has been educating consumers about what sets us apart from other brands. With the numerous options available, it’s become increasingly difficult for consumers to discern what’s truly clean and effective.
For me, it’s always been about staying true to my vision, creating products that not only deliver results but are also environmentally responsible. I’ve ensured that all our products are formulated with certified vegan, cruelty-free, and non-toxic ingredients.
Finding suppliers who shared my vision of clean beauty was a significant challenge, but once I found them, it became easier to bring my products to life. I also prioritized the safety of our formulations by conducting patch tests for each product through a reputable agency, guaranteeing they’re suitable for all skin types.
Inevitably, challenges will arise, but I’ve found that staying firm on my principles has helped me stay focused and on track. It’s about not compromising on what matters most – creating products that are beneficial for both people and the planet.
4.The skincare market is constantly evolving. How does XYST stay ahead of trends while maintaining authenticity and trust with its customers?
We don’t jump on every trend that comes along. We’re careful about the ingredients and formulations we use, because we know that some trendy ingredients can be harsh on the skin and cause irritation. Instead, we take our time to research and test new ingredients through reputable agencies. We want to make sure they’re safe and effective before adding them to our products.
For us, building trust with our customers is key. By being thorough and careful in our formulation process, we can ensure that our products are not only effective but also gentle on the skin. This helps us build a loyal community of customers who trust our brand and values.
5.With growing awareness around ingredients, how do you educate your consumers about choosing the right skincare for their needs?
We understand that the skincare market can be overwhelming, with so many options available. That’s why we’re committed to educating our customers about the importance of ingredient quality.
We source the best ingredients from around the world, but we don’t stop there. We also make sure to communicate the benefits and features of our ingredients to our customers through social media, our website, and online news media.
For example, our Night Cream contains Liposomic Retinol, which penetrates deeper into the skin and is more effective at 1.5% and 3000 IU. In contrast, many other brands use Retinol at the same percentage but with a much higher IU, like 30000 IU, which can be harsh on the skin. Our formulation ensures efficacy without compromising on safety, making it suitable for all skin types.
By being transparent and informative, we empower our customers to make informed decisions about their skincare choices. We’re dedicated to building trust and loyalty with our customers, and we believe that education is key to achieving this goal.
6.What role has digital media and influencer marketing played in building the XYST community and brand visibility?
Digital media and influencer marketing have been game-changers for Xyst. As a skincare brand, building trust and transparency with our customers is crucial, and these channels have helped us achieve that. When influencers share their personal experiences with our products, it resonates with potential customers. Seeing the effectiveness of a product on someone’s skin makes it more relatable and trustworthy.
Influencers play a vital role in educating consumers about skincare through their own trials and testing. People tend to trust peer reviews and recommendations more than traditional advertising.
Digital media also allows us, as founders, to share our vision, values, and perspectives with a wider audience. When customers connect with our brand persona, they become part of a like-minded community, and that’s when they become loyal patrons of Xyst. By leveraging digital media and influencer marketing, we’ve been able to build a strong community of customers who believe in our brand and values.
7.The festive season is all about self-care and thoughtful gifting. How is XYST curating or promoting skincare gifting this season, and what makes it a perfect festive choice?
The festive season is a time for celebration, self-care, and thoughtful gifting. At Xyst, we’ve curated special skincare gift sets and bundles that make perfect presents for loved ones (or even yourself!).
We understand that festivals can be overwhelming, and it’s easy to neglect our skincare routine. That’s why our hampers include everything you need for a quick and easy skincare routine, helping you maintain your glow throughout the festivities.
Our gift sets are not only effective but also beautifully presented, making them a joy to give or receive. And, we’ve made sure to price them competitively, so you can spread some love without breaking the bank. At Xyst, we believe gifting should be a wholesome experience for both the giver and receiver. Our skincare gift sets are the perfect way to show you care, while also promoting self-care and wellness.
8.What’s next for XYST Skincare? Are there any upcoming launches or expansion plans you’d like to share with our readers?
We’re excited to introduce our latest additions to the Xyst family! After months of rigorous research and testing, we’ve launched three new products that we’re confident you’ll love.
First up, our Ultralight SPF50 PA++++ is a game-changer. We discontinued our previous SPF in 2022 due to ingredient sourcing issues, but we waited patiently for a new, more effective ingredient to become available. This SPF comes in two sizes and features Radicare Gold, a unique ingredient that provides comprehensive protection against sun rays, UV, blue light, and even WIFI emissions.
We’re also thrilled to introduce our Dark Spot Corrector Serum, formulated to tackle stubborn dark spots with a powerful blend of Dermawhite, Niacinamide, and multi-peptides.
Last but not least, our Agelock Multi-peptide Serum is a cutting-edge anti-aging solution that protects, calms, and renews your skin. Powered by a next-gen prebiotic, this lightweight serum absorbs quickly and layers seamlessly under your daily routine. Agelock, a potent leaf ferment, boosts sirtuin protein production to support skin cell repair and reduce fine lines and wrinkles.
9.On a personal note, what’s one skincare ritual you swear by and one piece of advice you’d give to women striving to balance passion and purpose?
My skincare routine is more than just a habit – it’s a ritual that empowers me for the day ahead. Every morning, as I get ready for the office, I take a moment to plan my day, clear my thoughts, and boost my confidence.
My morning routine includes layering on my 10% Vitamin C serum, Agelock Multi-peptide Serum, Hyaluronic Acid Day Cream, and Ultralight SPF 50. With each product, I feel myself getting ready to take on the day. Similarly, my evening routine is a calming unwind after a long day. I wash away the fatigue, and layer up with my Dark Spot Corrector serum, Retinol Night Cream, and Natural Caffeine under-eye cream. As I apply each product, I feel my tension melting away, replaced by a sense of peace and tranquility.
For me, skincare is not just about looking good – it’s about feeling good, too. It’s a moment of self-care, self-love, and preparation for whatever the day may bring. And as I drift off to sleep, I know I’m ready to take on the next day with renewed energy and confidence.
