The anthem by Godrej brings together 13 frontline workers and COVID heroes of brands/institutions like Zomato, Suburban Diagnostics, Apollo Hospital, CRY, Mumbai & Thane Municipal Corporation, among others
Mumbai, January 24, 2022: Every one of us has grown up singing and listening to the patriotic song ‘Hum Honge Kamyab’. On the occasion of India’s 73rd Republic Day, a rendition of this inspirational song is unveiled – The Bharat Hoga Kamyab Anthem. The music video released by India’s leading conglomerate Godrej Group features frontline workers such as a doctor, nurse, police official, delivery executive, home visit technician (Phlebotomist), security guard, ambulance driver, milkman, municipal body and NGO executives. The film also features individuals who took up unique initiatives for well-being of citizens as we dealt with the COVID-19 pandemic.
India and the world has been coping with COVID-19 for the past two years. The recent surge in cases and newer COVID variants have created an atmosphere of fear, paranoia and worry. The anthem by Godrej Group aims to boost the morale of the nation and urge every citizen to follow Covid-appropriate behaviour.
Conceptualized by the Corporate Brand & Communications team at Godrej and advertising agency Creativeland Asia, the anthem video brings together 13 frontline heroes from public institutions, private companies/brands and social organisations. It features a nurse and ambulance driver from Godrej Memorial Hospital; a quality executive from Godrej & Boyce factory; a delivery executive from Zomato; and a home visit technician (Phlebotomist) from Suburban Diagnostics, among others.
The film features Dr.Anupam Sibal, Group Medical Director and Senior Paediatrician, Apollo Hospitals Group; Puja Marwaha, CEO of CRY (Child Rights and You); Dr.Sangita Hasnale, Deputy Municipal Commissioner (Solid Waste Management Dept) Municipal Corporation of Greater Mumbai (MCGM); Dr.Rani Shinde, Reproductive and Child Health Officer, Thane Municipal Corporation; and Ashima Gulati, Teacher at Teach for India and Co-founder, #HumHongeKaamayaab. Popularly known as Madhya Pradesh’s ‘Moonwalking’ cop, traffic police head constable Ranjit Singh is also featured in the film. Along with his Indore traffic police colleagues, Ranjit delivered healthy food to COVID patients in hospitals and those who were home isolated during the second wave.
Commenting on the initiative, Tanya Dubash, Chief Brand Officer and Executive Director, Godrej Group, said, “Through the new rendition of the patriotic song ‘Hum Honge Kamyab’, we at Godrej Group hope to spread positivity amongst citizens during these tough times. The film is an ode to all COVID warriors including frontline workers and individuals who undertook initiatives on their own for betterment of citizens. The film has been made possible by bringing together 13 frontline workers from government bodies, public institutions, brands and individuals COVID heroes. Through the presence of COVID heroes in the anthem, we encourage citizens to stay strong, united and adopt Covid-appropriate behaviour.”
“The new version of ‘Hume Honge Kamyab’ encourage us to come together now more than ever to fight this pandemic which has affected our near and dear ones. I would like to appreciate the initiative taken by Godrej Group to create an environment of togetherness during these turbulent times. My humble request to all citizens in Madhya Pradesh and across India is to be positive but follow all hygiene and social distancing protocols to beat the pandemic”, commented Ranjit Singh, the ‘Moonwalking’ traffic police head constable from Madhya Pradesh, known for delivering free and nutritious food to COVID patients and those who were home isolated.
Puja Marwaha, CEO, CRY- Child Rights and You said, “The new rendition of ‘Hum Honge Kamyab’ by the Godrej Group builds on the song’s inspirational theme and adds more power and positivity to it. I am really glad to have featured in this music video along with our fellow frontline workers from different walks of life. The song celebrates the real heroes who made all the difference in helping children and their communities on the ground to weather the crisis. It captures the true essence of how people from various backgrounds, professions and geographies huddled together, took collective actions and fought relentlessly in responding to the unprecedented humanitarian disaster. It is with their support that CRY has been able to spreading awareness, distributing relief materials and advocating for the access and availability of services to the communities and children, thereby protecting over 3.5 lakh children and their families across 19 states in some of the remotest corners of India.”
Dr. Sangita Hasnale, Deputy Municipal Commissioner, Solid Waste Management Dept, Municipal Corporation of Greater Mumbai (MCGM), said, “The new and moving version of ‘Hum Honge Kamyab’ encourages us to stay strong in our fight against the deadly virus which has affected the lives of people across India. I certainly appreciate the initiative taken by Godrej Group to bring all the frontline workers together and spread a positive message of courage amongst the citizens of the nation. My humble request to all citizens in Mumbai and across India to be optimistic and adhere to all COVID-19 norms to defeat the pandemic.”
As the music video goes live, Godrej Group has urged people to make their own rendition of ‘Hum Honge Kamyab’ and share on Instagram using #BharatHogaKamyab. The audio file can be taken from Godrej Group Instagram page.
Instagram Post (Full Video): https://www.instagram.com/p/CZEpvMphGei/
Instagram Audio File: https://www.instagram.com/reel/CZEsZiFBGOx/
High-res video link: https://we.tl/t-Xqs5ANtrz5