National, June 17 th, 2026: Fitness platform Cult.Fit Pvt Ltd today announced the launch of Yoga Circle by cult, a refreshing, guided, online yoga and wellness programme aimed at beginners. The programme enables members to start a daily yoga routine from the comfort of their homes, while joining live, teacher-led online classes through multiple batches in the day. Created for adults with busy lives, families, careers and responsibilities, the programme combines yoga, nutrition, stress management and sleep support in a format designed to fit around the realities of everyday life.
Led by Naveen Sharma and a team of expert yoga teachers with decades of experience, the sessions are designed to be accessible to people across age groups, fitness levels, and mobility needs. Each class includes chair-supported options, mat-based practices, and guided variations to accommodate different levels of flexibility, strength, and health conditions.
Delivered in a blend of English and Hindi, the sessions provide clear posture guidance, adaptations for common health concerns, and simple, practical instruction to help participants build a consistent and sustainable daily yoga routine. Members also have access to health coaches and experts for ongoing guidance and support via special sessions.
Accessibility and ease of participation are central to the Yoga Circle experience. Members can sign up through the dedicated Yoga Circle by cult platform. They do not need to download a new app to participate. All they need is WhatsApp and YouTube to join the sessions. The programme offers 50-minute live sessions across multiple morning and evening slots, allowing participants to choose a schedule that works best for them.
The programme is designed to be both affordable and low-friction, with a free 14-day trial that allows participants to experience the classes before making a commitment. WhatsApp-based class reminders, challenges, and consistency tools help members build and maintain a sustainable daily practice.
As part of the launch, the programme is available at a special introductory price of Rs 290 per month for an annual membership.
“While fitness penetration in India remains below one per cent, more people today recognise the importance of staying active, sleeping well and taking a more proactive approach to their health. The challenge is finding a routine that fits around work, family and other responsibilities. Yoga Circle by cult is a new addition to our house of brands created to help address that gap. Our goal is to ensure that more Indians can find a fitness or wellness format that works for them, regardless of their age, fitness level or starting point. The programme is designed to make that first step feel less intimidating and, more importantly, easier to sustain over time,” said Naresh Krishnaswamy, CEO, Cult.Fit Pvt Ltd.
This offering is a fresh addition to Cult.Fit Pvt Ltd’s growing house of brands, which is designed to support people at different stages of their fitness journey. The portfolio includes cult Neo, the brand’s home-grown gyms which offer standard experience across locations at an affordable price, cult Elite centres that provide high quality trainer-led group classes offering multiple formats like strength, yoga, dance and boxing along with equipment-based workouts, luxury fitness centres comprising Fitness First, Gold’s Gym and Pilates Circle by cult.
To learn more, visit yogacirclebycult.com
About Cult.Fit Pvt Ltd
Cult.Fit Pvt Ltd is India’s largest fitness and active lifestyle platform in terms of the number of fitness centres in its network. The brand offers fitness services and active lifestyle products through its platform and other online and offline channels. It is also the only fitness and active lifestyle platform in India with a presence across both fitness services and fitness products. As of March 31, 2026, Cult.Fit Pvt Ltd has a network of 712 fitness centres across 79 cities. It also has 29 stores across four cities. Its fitness product offerings comprise a wide range of fitness equipment (including indoor and outdoor equipment), recovery products (massage chairs, massagers and others) and fitness accessories. The brand also designs and sells activewear products such as apparel and footwear, engineered for both endurance and everyday activity.
