National, September 21, 2026: Fitness brand cult.fit has announced the launch of Cult Kinetic Massage Gun, its most effective recovery device till date. Engineered for athletes, fitness enthusiasts and high-performance individuals, the Kinetic brings professional grade muscle recovery technology to consumers who treat recovery as important as their training.
The launch comes at a time when consumers are increasingly recognising the role of recovery in improving performance and enabling consistent training. With the Cult Kinetic Massage Gun, the brand aims to make advanced recovery solutions more accessible to everyday fitness enthusiasts.
Equipped with a 3,800 RPM BLDC motor, the Kinetic offers higher percussion speeds than many other massagers in the market, enabling deep muscle stimulation and supporting improved blood circulation. The massager is thoughtfully designed using insights and feedback from cult customers and trainers.
The Kinetic’s other features include:
- Angled handle: Ergonomically designed for most effective recovery
- Circular knob control: Helps in smooth intensity adjustment during recovery sessions
- 4 Silicone Massage Heads: To target different muscle groups with precision
- 5-hour battery life: That enables multiple recovery sessions without interruption
On the idea behind launching the product, Mr. Abhilash Panda, Business Head, Hardlines said, “For a long time, recovery was not seen as an essential part of the fitness journey. Today, that is changing, with more consumers recognising that recovery is just as important as the workout itself. With the Cult Kinetic Massage Gun, we wanted to create powerful, effective recovery that feels accessible to everyday fitness enthusiasts as well as serious performers. We launched our massager range in 2024 and the encouraging response since then has reinforced our belief in the category. As the latest and most powerful addition to our portfolio, Kinetic is designed to meet the evolving expectations of performance driven consumers seeking deeper recovery. The launch also reflects our larger vision of building a complete fitness ecosystem that supports consumers not just during the workout, but before and after it as well.”
Designed in India, the Cult Kinetic Massage Gun is currently available on cultstore.com for Rs 4,999.
About cult.fit Ltd:
Cult.fit Limited (formerly known as Cult.fit Private Limited and Curefit Healthcare Private Limited) is a fitness and active lifestyle platform with 708 fitness centers spread across 77 cities as of March 31, 2026. Cult as a brand offers fitness services and active lifestyle products through its platform and other online and offline channels. It is also the only fitness and active lifestyle platform in India with a presence across both fitness services and fitness products. Its fitness product offerings comprise a wide range of fitness equipment (including indoor and outdoor equipment), recovery products (massage chairs, massagers and others), outdoor cycles and fitness accessories. The brand also designs and sells activewear products such as apparel and footwear, engineered for both endurance and everyday activity.
