In a category traditionally defined by permanence and performance, Cumin Co. is introducing a new way to think about cookware through culture, emotion, and limited-edition storytelling. Marking its anniversary with a celebratory brand moment, the health-first kitchenware brand has launched the Rosé Dutch Oven to mark the occasion of the brand’s first birthday, in the month of love. Table of Love a limited-edition seasonal drop that brings the language of collectible releases into the Indian cookware space.
A rare move in an industry dominated by evergreen SKUs, the Rosé Dutch Oven is designed to exist only for a moment. Conceived as a Valentine’s-exclusive release, the product challenges the notion that cookware must always be permanent, instead positioning it as an expressive, design-led purchase tied to occasion, emotion, and memory.
At the heart of the Table of Love campaign is the idea of the table as a space for connection. The Rosé Dutch Oven reflects this through thoughtful design details finished in a soft blush-pink enamel and crowned with a heart-shaped knob making it as visually striking on the dining table as it is reliable on the stove. Here, colour, form, and narrative are as central as functionality.
The campaign is backed by a bold, digital-first and city-wide activation plan. In the run-up to Valentine’s Day, Cumin Co. will turn its entire website and social media grid pink, using colour-led storytelling to build anticipation and spark conversation within its community. Extending the campaign beyond digital, the brand will take pink balloons across Delhi-NCR, playfully introducing the campaign into everyday city life and creating moments of organic discovery and delight.
Staying true to Cumin Co.’s health-first philosophy, the Rosé Dutch Oven is crafted from 100% non-toxic cast iron with a porcelain enamel coating, ensuring even heat distribution, durability, and zero compromise on safety. Each purchase also includes a thoughtfully curated Love Kit, inspired by the five love languages, adding an element of surprise, personalisation, and gifting appeal.
Priced between ₹4299 – ₹5999, the Rosé Dutch Oven is positioned as a premium, limited-edition offering designed for consumers seeking thoughtful, design-forward cookware with strong gifting appeal.
Available only for a limited time this Valentine’s season, the release represents a first-of-its-kind moment for Indian cookware bringing together campaign-led storytelling, emotional design, and rarity.
