The brand co-created the product along with 2000+ brand advocates
Agra, June 23, 2022: Tiggle, a D2C hot chocolate brand has announced the launch of its Cleanest Hazelnut Hot Chocolate, thereby expanding the range of its chocolate drinks.
With the launch of the cleanest & tastiest hazelnut flavour, the brand wishes to elevate the hot chocolate drinking experience for its customers. This product is crafted for those who not only enjoy their cup of hot chocolate but are in search of flavours that can add to the experience.
Tiggle’s team, along with 2000+ close-knit community members came together to craft the cleanest and tastiest hazelnut hot chocolate in two months. The brand with its unique community-first approach, involved the community every step of the way. The community got involved right from research, finding the right raw material, blind tasting, product designing, packaging and everything in between.
Commenting on the launch, Anuva Kakkar, Founder, Tiggle, said, “When we started to work on hazelnut hot chocolate, we discovered a harsh reality about flavoured beverages. Most of the hazelnut products in the market right now are made of Nature-Identical hazelnut flavour and not real hazelnut. We promised ourselves to crack a hazelnut hot chocolate recipe which is made of real hazelnuts. The community has been at the heart of whatever we do at Tiggle. And when it comes to bringing new products, we knew we had to get our community involved from scratch. We faced our fair share of challenges but we are very proud of what we have created together.”
It is priced at Rs499/ 200 grams pack, which can make 10 cups. The Hazelnut Hot Chocolate is made from real Turkish hazelnut and there is no nature-identical flavour, oils or essence. The company has already sold 2000+ cups in 24 hours through its community and now the product is available for the general audience. The buzz around this launch increased the demand for the product so much, that to purchase, one needs to first join the waitlist on thetiggle.com/hazelnut-waiting-list
