New Delhi, 9th March, 2026 : Marking International Women’s Day, Dabur Red Paste has rolled out a podcast celebrating the journeys of women serving in the armed forces, reinforcing the brand’s long-standing ‘Desh Ke Laal’ philosophy that honours individuals who embody courage, discipline and pride in serving the nation.
This podcast features candid conversations with women officers in the armed forces who share their experiences of life in the forces—reflecting on the discipline that shapes them, the training that prepares them for demanding roles, and the resilience required to lead in high-pressure environments. They are duty bound, but they follow their heart, with utmost consistency and discipline. Through their stories, we want to highlight the professionalism, determination and leadership that define their service to the country.
Over the years, Dabur Red has built its communication around the idea of celebrating the spirit of ‘Desh Ke Laal’—individuals who demonstrate courage, responsibility and commitment towards the nation. The Women’s Day podcast extends this narrative by saluting women in uniform whose dedication and leadership exemplify these very values.
Commenting on the campaign, Prashant Agarwal, head of marketing – oral care, Dabur India, said: “At Dabur, our ‘Desh Ke Laal’ philosophy is rooted in recognising individuals who lead with courage, responsibility and pride for the nation. Through this Women’s Day initiative, we wanted to say Desh Ki Laal, betiyan bemisaal and honour the incredible women of our armed forces who embody these values every day. Their journeys reflect resilience, discipline and leadership, and we are proud to salute their contribution to the country.”
The podcast will be promoted across Dabur Red’s digital and social media platforms as part of the brand’s Women’s Day outreach.
