MUMBAI, INDIA, 23rd July 2025 – DailyObjects, India’s design-led lifestyle accessories brand, announces the launch of its first brand store, located in the Oberoi Sky City Mall, Borivali, a vibrant and sprawling retail hub in Mumbai.
“For us, the store is more than a retail destination—it’s an extension of our values and beliefs. The design reflects purposeful simplicity, with organized, practical displays that encourage discovery. It definitely opens up new touchpoints for consumers to engage with DailyObjects, fostering deeper connections and a sense of community.”, said Pankaj Garg, Co-founder and CEO, DailyObjects.
This launch comes as DailyObjects begins executing its ambitious retail vision for FY26 with plans to scale across India through a strategic mix of brand-owned stores and premium retail partnerships. The brand aims to open multiple stores in exciting formats and key locations to strengthen its connection with existing customers and introduce the brand to new customers across the country. A total of 40 own-brand stores over next three years, including a curated mix of retail store formats and immersive experience centers.
Distinguished by its cutting-edge retail architecture, the store embraces a refined palette of raw and tactile materials, modular displays, and meticulously curated product interaction zones. Each element is engineered to echo the brand’s core values of simplicity, purposeful innovation, and user-centered functionality. The result is a spatial narrative that evolves in tandem with the brand’s offerings, encouraging discovery while embodying its progressive, design-led vision.
“Our evolution from a D2C brand to establishing a strong omnichannel presence is driven by our commitment to our customers,” said Saurav Adlakha, Co-Founder and COO, DailyObjects. “Mumbai with its vibrant energy, creative spirit, and discerning customer, is the ideal city for this launch. It’s already one of our fastest-growing markets, and this store allows us to engage more closely with the city’s lifestyle-conscious consumers. As a digital-first brand, we had the freedom to reimagine retail beyond selling and we’ve focused on creating an immersive connected experience that seamlessly blends the offline and online journey.”
This new retail presence builds on the brand’s earlier foray into experiential retail with PLAYGROUND in DLF Cyberhub, Gurugram: a thoughtful concept space that was designed to reimagine retail as a design experience. The Mumbai store builds on the exciting momentum of PLAYGROUND and marks a shift from pure experimentation to scalable, permanent physical formats, designed to deepen brand presence and customer engagement.
As a proudly Made in India brand, DailyObjects is redefining the lifestyle category through original product design across tech accessories, every day carry bags, and work essentials, all rooted in cultural relevance. Its collaborations with artists and its emphasis on narrative-rich collections have turned accessories into platforms for creativity and self-expression. The Mumbai store gives customers the chance to experience this philosophy in-person, reinforcing DailyObjects’ position as a lifestyle category-defining brand in India.
