The partnership aims to address some of the biggest challenges faced by independent artists today, including discoverability, audience reach, monetization and long-term career sustainability.
With this investment, Damroo plans to strengthen its technology infrastructure, scale artist network, enhance regional music discovery, expand its content catalogue, and create new monetization and fan engagement opportunities for creators nationwide. Hindustan Times will support Damroo through its media ecosystem and brand solutions, including Fever FM and its digital and entertainment platforms, helping independent artists reach wider audiences at scale.
Damroo is addressing a meaningful gap in India’s independent music ecosystem through an artist-first approach focused on growth, discoverability, and monetization. Ram’s experience in the industry lends strong perspective to the business, and we are pleased to partner with the team on this journey.” said Karan Katyal, Strategic Partnerships & Investments, HT Media Group
Damroo currently offers digital music distribution, publishing administration, YouTube growth management, marketing support, artist collaborations, A&R guidance, royalty collection support, and financial assistance for content production. The platform also helps artists become members of publishing societies such as IPRS, enabling them to access long-term publishing royalties and sustainable revenue opportunities.
“India is witnessing an incredible rise in independent and regional music talent, but many artists still struggle with visibility, monetization, and long-term career support,” said Ram Mishra, Founder of Damroo.
“With this partnership with Hindustan Times, we are building a technology-driven ecosystem that will help artists access audience reach, industry infrastructure, and growth opportunities at scale. Our vision is to ensure that talented artists across India can pursue music fearlessly and build meaningful livelihoods through their art,” Ram Mishra added.
Ram Mishra is a member of the advisory committee of IPRS and brings over two decades of experience working with leading music labels and artist ecosystems in India.
About Damroo
Backed by internationally acclaimed poet, celebrated orator, and public intellectual Dr. Kumar Vishwas, Damroo is an artist-first music streaming, distribution, and growth platform focused on empowering independent and regional artists across India through distribution, publishing support, marketing, audience growth, royalty support, and monetization solutions designed to help artists build sustainable music careers.
