Dandera’s Vehicles Will Have Sonu Sood as a Brand Ambassador.


Dandera Ventures, a sustainable mobility startup, announced today that popular actor, model, philanthropist, and humanitarian Sonu Sood will be the Brand Ambassador for its impending lineup of commercial Electric Vehicles (EVs). Dandera recently announced that its first commercial EV will be available in September.

Sonu Sood will assist Dandera in championing the cause and adoption of environmentally sustainable mobility, as well as communicating the brand’s values and EV features and benefits to Dandera’s customers and other stakeholders through this association.

“Sonu and Dandera as a brand both belief in doing good for the people around us, and in protecting our planet for future generations,” said Kshitij Bajaj, Cofounder, and CEO of Dandera Ventures. We at Dandera have long admired his selfless humanitarian efforts, and we are confident that, like Sonu, Dandera will soon become synonymous with qualities such as conviction and reliability.

In September 2022, Dandera will launch its advertising campaign with Sonu as the face of its first EV.

The upcoming commercial EV from Dandera will be directed at independent delivery operators and last-mile delivery companies.

“Dandera as a young startup has impressed me with their clear vision to protect our environment through sustainable mobility innovations, backed by their solid product roadmap, strategy, and execution capabilities,” Sonu Sood said. I am pleased to support their vision and am confident that, working together, we can make a significant difference in safeguarding our planet while also putting smiles on Dandera’s customers’ faces.”

“We believe that Sonu’s support will go a long way in establishing Dandera as the commercial EV manufacturer of choice for millions of owners and motorists shortly,” said Kanav Manchanda, Cofounder, and COO of Dandera Ventures. We are equally ecstatic to align our business and growth strategy with Prime Minister Narendra Modi’s vision of “Make in India, for the World.”

Dandera’s upcoming EV will have industry-leading performance and capacity benchmarks. The vehicle has been designed entirely as an EV from the ground up. All parts and components, including batteries, will be manufactured entirely in India for both domestic and export markets.

Dandera is a sustainable mobility-focused startup founded in 2018 to create and market world-class sustainable mobility products from the ground up. Dandera’s founders, Kshitij Bajaj and Kanav Manchanda are senior industry professionals with decades of knowledge and experience in automotive design, business management, and operations. Dandera is an Xponents Venture Studio portfolio company that has raised capital from Xponents and its partners.

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