INDIA, 08th September 2026: DataQuark, a Data, AI and Advanced Analytics business of LS Digital, today announced QUARK VITALS, an AI suite designed to help marketing teams address key decisions they make every day and move more quickly from insight to action.
The launch comes as marketing organisations are increasingly exploring AI agents that can work across data, systems and workflows. However, decisions around data, audiences, channels and creative often continue to happen across separate teams and workflows. QUARK VITALS is designed to connect these decision points and make AI more usable within day-to-day marketing.
“The next phase of AI in marketing is not simply about generating more answers. It is about making those answers useful in the moments when marketers have to make a decision. QUARK VITALS is designed around that practical need, helping teams connect data, intelligence and action across the marketing lifecycle”, said Mohit Kanadkhedkar, DVP, DataQuark.
Four decisions. Four capabilities.
DQ Pulse addresses the foundation: Can I trust my data?
DQ Pulse helps teams assess whether their marketing data is ready for a planned use case and continuously monitors data integrity once the use case is live. It is designed to identify issues including broken data tracking, missing events, consent-related gaps, PII exposures in data that can affect reporting, optimization, security & compliance and AI outcomes.
ActivateIQ addresses the next question: Who should I target?
It enables marketers to ask business questions in plain English, investigate answers across data sources and turn relevant insights into activation-ready audiences. ActivateIQ can connect with multiple marketing and customer data sources, including GA4, CRM platforms, CleverTap, MoEngage and Meta.
ChannelSense then addresses: Where should I reach them?
ChannelSense analyses audience behavior, and historical engagement and conversion data to identify channel affinity at the audience level, helping marketers make more informed decisions about where different cohorts are most likely to respond.
And CreativeMatch focuses on: What should I show them?
It connects audience behavior, creative attributes and campaign response to identify which creative assets and characteristics are likely to work for different customer segments. It then pairs predictive audiences with the creative they are most likely to respond to.
Together, the four offerings create a connected marketing decision journey:
Trust the data → Target the audience → Choose the channel → Match the creative
QUARK VITALS is designed to bring AI into existing marketing workflows, rather than treating it as a separate layer of experimentation.
Commenting on this launch, Vinay Tamboli, CEO, DataQuark said, “Marketing optimization has traditionally happened in pieces, measurement, audience strategy, media and creative often sit across different teams and workflows. The opportunity with AI is to connect these decisions rather than optimize each one in isolation. QUARK VITALS brings them into a framework, helping organizations move from AI experimentation towards more continuous, actionable marketing intelligence.”
QUARK VITALS is now available to enterprises and marketing organizations.
About LS Digital
LS Digital is a leading independent Digital Business Transformation (DBT) company, integrating the expertise of specialist, innovative entities: LS Digital, Langoor, f1studioz, DataQuark and Social Panga. Our comprehensive suite of services encompasses business consulting, activation, and transformation through a robust DBT solution framework; Media, Creative & Communication, Data & Insights, Technology & Innovation, UI/UX and CX/EX. Leveraging digital as a catalyst, they enable brands to holistically develop businesses across various platforms, ensuring exceptional brand experiences in a digital-first world.
About DataQuark
DataQuark is the Data, AI and Advanced Analytics business of LS Digital, helping brands turn data into actionable intelligence and measurable business impact. Its capabilities span data engineering, advanced analytics, customer intelligence, marketing insights and AI-led solutions, enabling organisations to make better decisions and drive transformation across the customer lifecycle.
