~ The “We Are Ready” campaign aims at encouraging people to get their vaccination ~
India, 30th July 2021: India’s leading gaming and entertainment brand ‘Deltin’ has vaccinated 100% of its staff across all its casinos and hotel properties in Goa, Daman, Gangtok and Kathmandu. The company further launches an awareness campaign with the tagline “We are Ready” to take this message across to the larger spectrum.
The soul of the campaign is a short video which communicates this message in a lighthearted manner; the video is being circulated through all social, digital and direct channels targeting patrons and general public.
Speaking about the campaign, Mr. Anil Malani, CEO – Deltin said, “Safety and wellbeing of our guests and employees have always been our topmost priority and during these difficult times, despite being non-operational for around two months since the second wave hit us in April ‘21, we have taken many critical measures in this regard, with first and foremost being vaccinating all our staff. We are probably the only company in the segment to achieve vaccination of 100% of staff till date. We hope this initiative will not only make our guests and staff feel safer when we open our doors but also will encourage the larger audience to get their jabs quickly.”
With a staff strength of approximately 2500, with properties across Goa, Daman, Sikkim and Nepal; Deltin, has been quick on the draw to vaccinate its entire staff.
The company is using social/digital platforms like Instagram, Facebook, Youtube and direct channels like mailers and whatsapp to reach out to its patrons, followers, well-wishers and general public with the campaign. “The aim of this video was to communicate the message in a ‘not so serious’ way for larger acceptance and recall; The times have been tough for our employees as well as our patrons and we feel this initiative will raise our guard further and add another layer to our already established #BestAssured safety promise”, said Mr. Arindam Basu, Head of Marketing-Deltin.