New Delhi, 22nd September 2026: As brands increasingly look beyond conventional media to create more engaging consumer experiences, DGTOOHL has partnered with Hero MotoCorp to bring the launch of the new Hero Destini alive through Hero MotoCorp’s first Programmatic Digital Out-of-Home (PDOOH) campaign powered by Google DV360.
Inspired by the creative concept “The Dragon’s Test,” the campaign transforms conventional outdoor advertising into an immersive cinematic experience. The anamorphic film introduces a mythical dragon that emerges dramatically from a magical forest, challenges the Hero Destini by testing its durability with a fiery challenge, and ultimately acknowledges the scooter’s strength by becoming its guardian. The narrative reinforces Hero Destini’s core proposition, “Built Strong. Delivers More.”
Designed as a 3D anamorphic experience, the dragon appears to leap beyond the screen, with its wings stretching outside the LED frame before revealing the Hero Destini as the true hero of the story.
Running simultaneously across Delhi, Mumbai, Bengaluru and Chennai, the activation blends visual effects and outdoor innovation to create an unforgettable public spectacle while showcasing the scooter’s strong metal body and premium design.
Unlike traditional outdoor campaigns that rely on fixed media planning, the activation leverages Google DV360 to bring greater precision, audience-led planning and campaign optimisation to Digital Out-of-Home advertising. By combining the flexibility of programmatic advertising with the scale and impact of outdoor media, the campaign reflects the growing shift towards more intelligent and measurable brand communication.
Shivalika Anand, CEO, DGTOOHL, said “Outdoor advertising is evolving from a broadcast medium to an addressable one. With Hero MotoCorp, our objective wasn’t just to create visibility for the new Destini, but to transform a product launch into a larger-than-life visual spectacle through the dragon anamorphic. This campaign is an important milestone in that journey and reflects the growing potential of Programmatic DOOH for brands looking to deliver smarter, more engaging consumer experiences.”
Aashish Midha, Head of Marketing, Hero MotoCorp, said, “For us, the launch of the new Hero Destini goes beyond simply introducing a product; its about creating a distinctive and memorable brand experience for consumers. By combining immersive anamorphic storytelling with programmatic Digital Out-of-Home advertising, we brought the ‘Dragon’s Test’ narrative to life at scale, while reaching audiences in high-impact environments. Programmatic DOOH is an important part of this evolution, and we believe its role in future launches will only grow as brands look to build more dynamic, measurable and engaging consumer connections.”
The campaign also marks another step in the evolution of automotive marketing, where launches are increasingly focused on creating immersive consumer experiences rather than relying solely on static visibility. By combining programmatic technology with creative storytelling, the Hero Destini launch demonstrates how Digital Out-of-Home is emerging as a more dynamic, measurable and experience-led medium for modern brands.
About DGTOOHL- a Mobiyoung Product:
DGTOOHL- a Mobiyoung Product is a data-driven OOH advertising company with over 18 years in industry and is now shaping the future of programmatic DOOH that blends geospatial intelligence, mobile SDK data, and programmatic DOOH to deliver smarter outdoor campaigns. DGTOOHL- a Mobiyoung Product offers cost-per impression media buying, real-time audience measurement, and live campaign monitoring, all through a single, powerful dashboard. From hoardings to digital screens, it helps brands show up where it matters, when it matters. DGTOOHL- a Mobiyoung Product takes logic to outdoor.
About Hero MotoCorp
Hero MotoCorp, headquartered in New Delhi, India, is the world’s largest manufacturer of motorcycles and scooters for 25 consecutive years with ~$5 billion revenue. The Company’s global footprint spans 53 countries across Asia, Africa, Europe, Central and Latin America with a customer base of over 130 million. The Company operates eight manufacturing facilities – six in India and one each in Colombia and Bangladesh – along with two Research and Development centres: Centre for Innovation and Technology (CIT) in India and Tech Centre Germany (TCG).
Hero MotoCorp is driving the transition to electric mobility through VIDA, powered by Hero. Strategic alliances with Harley-Davidson and Zero Motorcycles support the design and development of premium and electric motorcycles, respectively. Further demonstrating its commitment to the EV future, the Company has made strategic investments in two- and three-wheeler EV manufacturers, Ather Energy and Euler Motors. Hero MotoCorp is the only Indian two-wheeler manufacturer listed on the prestigious Dow Jones Sustainability Index (DJSI).
Hero MotoCorp’s Executive Chairman, Dr. Pawan Munjal, was named to the 2025 TIME100 Climate List of the 100 most influential leaders driving business climate action.
Beyond mobility, Hero MotoCorp is a major global promoter of sports, including golf, football, field hockey, and cricket. Hero MotoSports Team Rally is India’s flag bearer in global rally racing.
