DigiStreet and Bonsoir weave a success story


With a plethora of vogue campaigns, creative, and brand communication

New Delhi, February 21, 2022: Bonsoir, a leading bespoke menswear label reflecting the nonchalant flamboyance of menswear label is a refreshing take on fashion, and resolve to dress “men to stand out” earning the trust of many in a decade-long journey of the brand. The idea to reinstate sophistication and elegance in menswear fashion is the sole purpose at Bonsoir. The label not only creates fabric luxury but engenders a sartorial stature and class. The label has made its presence felt far and wide with clients donning the Bonsoir label across the nation on paramount occasions. As the ripples of “Bonsoir” are felt in the fashion industry, it was of primal importance to enthrall the ever-changing dynamics of fashion in digital space and ride the wave of creative expansion. Aggressive expansion targeting brand traction across digital platforms was the need of the hour.

With the ever-increasing popularity of the label, Bonsoir reached out to DigiStreet a leading Independent Creative Marcom engine based in Capital region for an invigorating makeover and refreshing brand communication integration across digital media.

“When we approached DigiStreet, we were elated to witness how gracefully the team created an amalgamation of fashion and digital know-how to create the brand communication. The ability to deploy the latest marketing tools and tactics were impeccable.” said, Akhil Gupta, CEO & Designer, Bonsoir.

To begin with, DigiStreet wanted to assure the brand value resonated across all communication mediums and the Bonsoir men took pride in suave drapes. The agency carefully designed and planned Bonsoir’s social media communication stretching the outreach with strategic influencer activities along with reinventing their website for better user experience displaying their collections strategically increasing the client base. DigiStreet created an approach for Bonsoir to scale with “InfluenceD” a vigorous Influencer Marketing initiative where we onboarded impactful influencers. Over the years influencer marketing has made an impact on brand marketing and DigiStreet harnessed the power of influencer marketing for Bonsoir. DigiStreet brings out the elemental beauty of Bonsoir with the communication stating a perfectly customized fit and tailoring with a tagline “eve n you” which also highlights the Bonsoir man to be the dapper Adam to his eve- a perfect match.

“As always, staying true to the values of Digistreet the team worked hard to research and eventually create multiple campaigns for Bonsoir across all platforms. The communications were crafted to reflect all that we have learned about the brand’s presence in the market, its competition, etc.” says Kavish Arora, COO, DigiStreet

DigiStreet Media over the years has worked with brand leaders from different categories such as fashion, education, technology, paints, healthcare, lifestyle, industrial machinery, FMCG, entertainment, and a lot more and has no plans to slow down.

Even with the pandemic, the agency decided not to bow down but instead was busy hiring and scaling up to take the bull by the horns. “Whatever the future brings is uncertain. But we can make certain of the things we can do, the success stories we can weave, and the history we can make. 8 years have passed and with the energy that flows through each one of us, we still feel like we’re a start-up. Indeed we have miles to go and upward is the only way we see from here since together with our valuable clients we imagine Believe & Create!” says Darpan Sharma CEO DigiStreet