Launches campaign ‘Back to Work, Back to the World’
New Delhi, 2nd December 2021: DLF Avenue, Delhi’s most fashionably curated destination, unveils its newest campaign ‘Back to Work, Back to the World’ featuring Bollywood actor Sanjana Sanghi to announce the launch of Autumn Winter collection across brands.
Echoing the sentiment of returning to work and the world with power dressing, the film showcases actor Sanjana Sanghi donning various Autumn Winter office wear styles launched by a host of brands such as Uniqlo, M&S, ONLY, Vero Moda, Perona, Forever21 and ethnic formal wear options to choose from like Suvasa, Frontier Raas, Meena Bazaar, House of Raison, Ritu Kumar- all available under one roof at DLF Avenue. Chic, experimental yet comfortable & effortless, the newly launched collection across brands is a stylistic melange of contemporary, fashion-forward, and playful designs, making it a must have for Autumn Winter season 2021.
Link to watch the campaign video
DLF Avenue Instagram: https://www.instagram.com/p/CWr_N90vvfY/
Sanjana Sanghi Instagram: https://www.instagram.com/p/CW7aG6llDN1/
YouTube Link: https://youtu.be/AdwOiyFIqrQ
Commenting on the campaign, Ms. Pushpa Bector, Executive Director, DLF Retail said “Delhi is geared up to get back to the world, back to working from office and DLF Avenue has curated a range of trends and styles across a host of brands for the patrons to look their best. Our Autumn Winter campaign is a step towards strengthening the connection with our new age customers who are not just fashion conscious but prefer comfort and quality over everything.”
Elaborating on the campaign, Mr. Muckth Dograa, Centre Head, DLF Avenue, said “We are delighted to partner with the ace celebrity like Sanjana Sanghi who has a vibrant personality that blends perfectly well with DLF Avenue. The essence depicted in the campaign video reflects the overall mood of our consumers of going back to work this season. And we are excited to offer them a diverse range of autumn winter collections across international and homegrown brands along with some incredible offers to make their shopping experience rewarding.”
For driving awareness among the consumers, DLF Avenue has also collaborated with leading social media fashion advocates such as Malvika Rallan and Ayesha Nigam to curate autumn winter looks from the latest collections to provide unique shopping ideas to the consumers digitally.
Link to Malvika’s content: https://www.instagram.com/p/CWsCEM9JX31/
Link to Ayesha’s content: https://www.instagram.com/tv/CW6BZRkljqp/?utm_medium=copy_link
Special offers have been curated by DLF Avenue for their patrons wherein on shopping for INR 10,000 more, they get an exciting gift and couple movie tickets from Cinepolis. And the ones shopping for INR 20, 000 and more stand a chance to also get a makeover from M.A.C Cosmetics. The consumers will enjoy a 10% cashback, upto INR 4000 by shopping through ICICI debit and credit cards.