Noida, July 2026: Beauty has emerged as one of the most influential drivers of modern retail, shaped by consumers who increasingly seek discovery, expertise and immersive brand experiences alongside product innovation. As the category continues to evolve from transactional shopping to experience-led engagement, DLF Mall of India has strategically expanded and elevated its beauty portfolio to create one of North India’s most comprehensive destinations for beauty, skincare, fragrance and wellness.
Marking this evolution, DLF Mall of India will present The BeYoutiful Edit from 21st to 31st July 2026- a ten-day celebration that showcases the breadth of its beauty offering through exclusive launches, expert-led masterclasses, personalised consultations, product discovery experiences and interactive brand activations. More than a consumer festival, This reflects the mall’s long-term vision of building a curated beauty ecosystem that brings together the world’s most sought-after brands while creating meaningful opportunities for consumers to engage, learn and discover.
Over the past few years, DLF Mall of India has undertaken a deliberate transformation of its beauty category, strengthening its portfolio with globally renowned luxury houses, international beauty authorities, prestige retailers and next-generation beauty concepts. Today, the mall is home to an exceptional collection of brands including Chanel Beauty, Dolce & Gabbana Beauty, Charlotte Tilbury, Sephora, SS Beauty, Tira Beauty, Nykaa Luxe, KIKO Milano, Bath & Body Works, Forest Essentials and Kama Ayurveda, creating a distinctive beauty destination that seamlessly brings together luxury, prestige, wellness and experiential retail under one roof.
This carefully curated portfolio reflects the changing aspirations of today’s beauty consumer. The introduction of iconic luxury beauty brands such as Chanel Beauty and Dolce & Gabbana Beauty, alongside contemporary retail concepts including SS Beauty, Tira Beauty and KIKO Milano, has significantly expanded the category, positioning DLF Mall of India at the forefront of India’s evolving beauty landscape. Beyond retail, the category has been shaped by personalised consultations, product trials, fragrance discovery, brand-led experiences and expert engagement, transforming beauty into a key pillar of the mall’s premium retail strategy while strengthening customer acquisition, increasing cross-category engagement and offering brands a powerful platform for experiential retail.
Bringing this vision to life, The BeYoutiful Edit will offer visitors an immersive programme designed around education, interaction and self-expression. The festival will feature curated experiences across leading beauty brands, alongside two exclusive masterclasses by industry experts. Dr. Geetika Mittal Gupta, Founder and Medical Director of ISAAC Luxe, will lead an insightful session on evidence-based skincare, aesthetic wellness and personalised skincare, while celebrated makeup artist and educator Shivangi Dutt will conduct an interactive masterclass exploring contemporary makeup techniques, professional artistry and emerging beauty trends.
Speaking on the occasion, Ms. Pushpa Bector, Senior Executive Director and Business Head, DLF Retail, said:
“The evolution of our beauty portfolio reflects a clear strategic vision to build an unparalleled destination that responds to the changing expectations of today’s consumer. As beauty increasingly becomes a catalyst for customer engagement and lifestyle-led retail, our focus has been on curating a portfolio that brings together globally celebrated brands, emerging innovators and immersive experiences within a single destination. The BeYoutiful Edit is a celebration of this journey. It showcases the strength and diversity of our expanded beauty offering while reinforcing DLF Mall of India’s position as North India’s preferred destination for beauty discovery, innovation and premium retail experiences.”
Welcoming a steady stream of shoppers and visitors daily, with weekends witnessing particularly high engagement and footfalls continuing to grow at a strong double-digit rate year-on-year,
DLF Mall of India continues to redefine destination retail by curating categories that inspire deeper consumer engagement and long-term brand affinity. The continued expansion of its beauty portfolio reflects a broader commitment to anticipating evolving consumer preferences, enabling leading global and homegrown brands to connect with discerning audiences through thoughtfully curated retail experiences.
With the BeYoutiful Edit, DLF Mall of India reaffirms its commitment to shaping the future of beauty retail, bringing together an unmatched portfolio of brands, industry expertise and immersive experiences that celebrate beauty not simply as a category, but as an integral part of contemporary lifestyle and self-expression. Building on the tremendous response from consumers, the BeYoutiful Edit continues to grow in scale and impact. This year, we are hosting 2 Beauty flagship editions—one currently live and another planned for the festive season.
About DLF Mall of India
DLF Mall of India, Noida, is North India’s leading premium retail and lifestyle destination, redefining shopping through its distinctive zoning concept and thoughtfully curated mix of fashion, beauty, dining, entertainment and leisure. Spread across over 2 million sq. ft. of retail space and home to 400+ Indian and international brands, the mall offers one of India’s most comprehensive retail experiences. As India’s first destination mall, DLF Mall of India continues to set benchmarks in experiential retail by bringing together global brands, immersive experiences and innovative concepts that shape the future of lifestyle retail.
