New Delhi, October 1 2026: DLF Malls, one of India’s leading retail and lifestyle destinations, announces the third edition of BeYOUtiful, its flagship beauty-led campaign, taking place from 25 September to 11 October 2026 across DLF Mall of India, Noida; DLF Promenade, Delhi; DLF Avenue, Delhi; DLF Midtown Plaza and DLF Summit Plaza.
Built around the thought of redefining beauty retail through discovery, experimentation and personalised experiences, BeYOUtiful 2026 reflects the evolving expectations of today’s beauty consumer. As consumers increasingly seek expert guidance, hands-on experiences and personalised recommendations, the campaign transforms DLF Malls into immersive destinations where beauty can be discovered, experienced and explored beyond the transaction.
The campaign brings together 200+ participating brands and 20+ brand-led events and experiences, supported by on-ground activations, digital amplification and influencer engagement. Leading beauty and personal care names including Sephora, Nykaa Luxe, M·A·C, TIRA, SS Beauty, Armani Beauty, Bobbi Brown and KIKO, among others, are participating across the campaign.
Consumers can look forward to an experiential calendar featuring Signature Glam Masterclasses, Fragrance Layering, Grooming for Men, Ayurvedic Skincare Consultations, Wellness Experiences, Beauty Crawls and Hair Consultations, alongside a host of brand-led engagements. The campaign will also offer 3X loyalty reward points, adding greater value to the consumer experience.
Commenting on the campaign, Ms. Pushpa Bector, Group Executive Director & Business Head, DLF Retail, said:
“With the third edition of BeYOUtiful, DLF Malls is continuing to create experiences that go beyond retail and foster meaningful consumer connections. Beauty today is about discovery, self-expression, experimentation and finding what works for you. Through BeYOUtiful, we are bringing together leading brands, experts and immersive experiences to create an environment where consumers can explore, learn and engage in a more meaningful way. This is also reflective of our larger vision for retail, where our malls evolve into lifestyle destinations that offer consumers compelling reasons to discover, participate and return.”
At a time when beauty discovery is increasingly influenced by digital platforms and creator-led conversations, BeYOUtiful brings the value of physical discovery back to the forefront, enabling consumers to touch, test, learn and engage with products and experts. The campaign also creates opportunities for participating brands to drive product discovery, trial and consideration through meaningful consumer interactions.
Beyond driving footfall, BeYOUtiful aims to strengthen DLF Malls’ positioning as a premium beauty and lifestyle destination, while creating stronger consumer engagement, brand affinity, earned media and social conversations around beauty, wellness and self-expression.
At its core, BeYOUtiful is a celebration of individuality – creating a space where beauty is discovered through personal choice, confidence and self-expression.
About DLF Malls
India’s organized retail landscape has evolved from transactional spaces into destination-led ecosystems where experience, aspiration and design define consumer engagement. At the forefront of this transformation, DLF Malls stands as a category-defining force, creating landmark destinations that seamlessly integrate luxury, premium retail, dining and culture under one curated vision, where experience, aspiration, and design converge.
With a strategically diversified presence across key urban markets, DLF Malls combines scale with precision, global luxury with homegrown excellence and commerce with community, consistently setting benchmarks for modern retail in India.
DLF Malls comprises 2 Luxury Properties, 6 Premium Properties and newly launched neighbourhood plazas across Delhi-NCR. DLF’s Luxury Malls portfolio includes its two premier destinations, DLF Emporio – The first and finest luxury destination in the country designed as a name synonymous with luxury offering a unique shopping experience where the accent is on exclusivity, space and aesthetics, where Indian fashion designers and International Luxury Brands are showcased under one elegant roof; and the award-winning “The Chanakya” – India’s most uniquely curated luxury destination providing discerning luxury-enthusiasts options across international and homegrown brands offering fashion, lifestyle, gourmet dining and entertainment.
The Premium Malls portfolio includes DLF Mall of India – India’s first & largest destination mall that has delectable dining options and energizing entertainment arenas, while housing over 400 international and domestic fashion and lifestyle brands, making it a delightful, holistic experience for all; DLF Promenade – The fashion-forward mall of Delhi-NCR with 150+ brand stores catering to thousands of discerning shoppers with a unique mix of leading international and Indian fashion, entertainment and dining options; DLF Avenue, Saket – the mall houses125+ fashion and indie fashion brands along with a great shopping and cultural experiences, coupled with a one-of-its-kind curated F&B hub known as COMMONS, where ‘Food is Fashion’; DLF CyberHub, the iconic ultimate social hangout & epicentre of more than 85+ F&B, retail & entertainment brand stores along with a jam-packed calendar of events throughout the year.
In its ever-expanding endeavours, DLF Malls has introduced an upcoming new concept – Plazas. Positioned as upscale and premium neighbourhood destination catering to the daily needs and requirements of audiences residing in the country’s most prominent catchments, Plazas provide an unparalleled level of quality, convenience and ease. DLF Midtown Plaza in Moti Nagar, Delhi is now operational which will be soon followed by DLF Summit Plaza in DLF5, Gurugram.
DLF Malls will also be entering the Goa market with DLF Promenade Goa, set to open soon this year, a premium, multi-levelled mall spanning 700,000 square feet at the heart of Goa, Panjim.
Introducing Retail in Office Spaces, Horizon Plaza at DLF5 – is a world of the finest cuisines & unmatched ambience with a host of F&B outlets & lifestyle retail stores. Furthermore, 2 new office retail spaces were also introduced in the form of The Hub at DLF Cyber City Chennai, and DLF Cyber Park in Gurugram.
By consistently blending global excellence with homegrown innovation, DLF Malls continues to set the gold standard for modern retail in India.
