Mumbai, 23rd June 2026: This Father’s Day, DOMS Industries celebrated the invaluable role fathers play in shaping young lives through a heartfelt campaign that combined creativity and emotion to honour everyday superheroes.
As part of the celebration, DOMS had an excited activity planner at KidZania Mumbai & Delhi to create a special experience where children were encouraged to express their love and gratitude through handwritten letters dedicated to their fathers. The initiative saw young participants pour their hearts onto paper, sharing cherished memories, appreciation, and personal messages for the heroes they look up to every day.
The activity beautifully reinforced the power of writing as a medium of self-expression while creating meaningful moments between children and their fathers. The heartfelt letters served as touching reminders of the unique bond shared between a parent and child.
Complementing the on-ground activation, DOMS also unveiled a heartwarming digital film that celebrated the many roles’ fathers play in everyday life. Built around the insight that while fathers may go to just one office every day, they perform countless jobs beyond it, the film portrayed them as mentors, teachers, protectors, coaches, problem-solvers, friends, and role models. Through emotional storytelling and innovative technology, the film paid tribute to the often-unseen efforts and sacrifices fathers make for their families. The film was further supported by a specially designed Father’s Day poster, extending the campaign’s message across digital platforms.
Through emotional storytelling and innovative technology, the campaign resonated deeply with audiences, shining a light on the often-unseen efforts and sacrifices fathers make for their families.
Speaking about the campaign, Saumitra Prasad, Chief Marketing Officer, DOMS Industries, said “We believe creativity is one of the most meaningful ways to express emotions and build lasting connections. Father’s Day provided a wonderful opportunity to encourage children to celebrate and appreciate the everyday superheroes in their lives. Through handwritten letters and our digital film, we wanted to create moments that inspire self-expression while honouring the many roles fathers play in shaping the future of their children.”
By bringing together the timeless power of handwritten words and the possibilities of modern technology, DOMS created a Father’s Day celebration that was both memorable and meaningful, paying tribute to the everyday superheroes who inspire future generations.
About DOMS Industries Limited:
DOMS Industries Limited (“DOMS”) is one of India’s largest manufacturers and marketers of Stationery and Art products company. The Company designs, develops, manufactures and sells a broad portfolio of products across eight core categories within the Stationery and Art products – Scholastic Stationery, Scholastic Art Material, Paper Stationery, Kits and Combos, Office Supplies, Back to School, Hobby and Craft and Fine Art Products. In September 2024, DOMS expanded into the baby hygiene segment through the acquisition of Uniclan Healthcare Private Limited, advancing its strategy to grow into adjacent categories that serve the evolving needs of children and young consumers.
The Company’s products are primarily sold under the flagship brand ‘DOMS’, as well as through other brands/ sub-brands, like C3, Amariz, FixyFix and Wowper and associate brand ClapJoy. The Company’s multi-channel distribution network is spread domestically across 28 states and 8 UTs of India as well as in 55+ countries globally covering US, Middle East & Africa, Asia Pacific, Europe and Australia.
The Company’s keen focus on research and development (R&D), product engineering, backward integrated manufacturing operations, large and diverse product portfolio has enabled DOMS to become the fastest growing Stationery and Art material products company in India in terms of revenue over the past few years. With a focus on excellence and a commitment to consumer satisfaction, the Company has now become a trusted name in the global market. The Company’s long legacy is based on its commitment to quality, dependability and redefining the industry’s future.
