Don’t Invest in the Stock Market”- Equentis Sparks a Wake-Up Call for India

Mumbai, July 10, 2025 – Equentis Wealth Advisory, one of India’s leading equity advisory firms, launched a multi-platform, awareness-first campaign. This campaign provokes thought, educates investors, and drives home one sharp message: Don’t invest in the stock market. Unless it’s with a registered advisor. More than a milestone, this campaign serves as a much-needed wake-up call for investors in India.
Even after 150 years of stock market investing, less than 8% of Indians are investing in equities today. This campaign isn’t about discouraging investment, but to drive home a crucial message: most investors miss the opportunity that equity markets offer. What’s more alarming is that a majority of them approach it the wrong way, following unregulated influencers, trading on incentive-driven brokerages, relying on telegram channels, or tips by retail investors that are driven by churn. The AdvisorZaruriHai campaign urges investors not to invest in the stock market unless they do so with a registered advisor.
Speaking on this campaign, Mr. Alok Arya, Chief Marketing Officer, Equentis Wealth Advisory, said,” At a time when India’s financial story is being celebrated globally, it’s shocking how little of the population is participating in the wealth-creation opportunity that equities provide. This campaign isn’t anti-equity. It’s anti-ignorance. Many investors treat the stock market like a betting ground, acting on adrenaline, peer tips, Telegram groups, or broker suggestions, resulting in losses, a lack of trust, and missed long-term opportunities. We want this campaign to serve as a wake-up call. If you’re not investing through someone who is a SEBI-registered, regulated, and answerable, you’re not investing. You’re just hoping to get lucky. Through #AdvisorZarooriHai, we’re not just challenging the status quo; we are taking a bold step to define, establish, and lead the equity advisory category in India.”
Launched across digital platforms, the campaign reflects Equentis’ core belief that while wealth creation is every Indian’s right, it must be earned the right way through informed, professional guidance, especially as the nation strides toward its $5 trillion vision and true financial inclusion. Conceptualized and executed entirely in-house, the campaign is showcasing Equentis’ bold, insight-led storytelling and commitment to purpose-driven narratives.