Mumbai, August 14th, 2026: Long associated with friendship, warmth and optimism, yellow becomes a metaphor in Dosti Realty’s latest campaign for the people who bring light and belonging into our lives. The friend we can laugh with, the person we call first, the family member who is always there, or simply someone whose presence makes any place feel familiar.
Building on this thought, Dosti Realty has launched “Will You Be My Yellow?”, a campaign that transforms the brand’s iconic yellow identity into a celebration of friendship and belonging.
At its heart is a simple idea: a home is more than the space we live in. It is the people who make it feel like home.
Your “yellow” could be a childhood friend, a partner, a sibling, a parent, a neighbour or simply someone who has been there through every chapter of life. They are the people who make ordinary moments brighter and familiar spaces feel like home.
Commenting on the campaign Mr Deepak Goradia – Chairman and Managing Director, Dosti Realty said “Shared moments and lasting bonds in a home draw true warmth from the people who fill it with life. For Dosti Realty, ‘Will You Be My Yellow?’ is a fitting recognition and celebration of those special relationships that create a lasting sense of belonging and make a house truly feel like home.”
Mr Anuj Goradia – Director, Dosti Realty adds, “A home is more than the walls that hold our memories; it is the people who fill those walls with laughter, comfort, love and belonging. With ‘Will You Be My Yellow?’, we celebrate the special people in ones life who make ordinary moments brighter and remind us that, ultimately, home is not a place we live in, but a feeling we share with the ones who matter most.”
From a colour to a feeling
For Dosti Realty, the idea is a natural extension of its belief in creating more than just homes. Across its developments, the brand has focused on creating spaces where people can connect, build relationships and create memories together.
The campaign brings this philosophy to life across four of Dosti’s landmark developments Dosti West County, Dosti Eden, Dosti Greater Thane and Dosti 604, each offering a different interpretation of what it means to belong.
At Dosti West County, a 105-acre township in Balkum, Thane, the idea of community is built into the very scale of the development. With expansive green spaces, multiple clubhouses, sports and cultural partnerships and a growing community of families, it is designed as a place where neighbours can become friends and friendships can become part of everyday life. Bringing together 2 & 3 BHK homes, senior living and commercial spaces, the township offers a diverse ecosystem where different generations, lifestyles and experiences come together to create a truly connected community.
At Dosti Eden, the campaign finds a more intimate expression. Set within the vibrant neighbourhood of Brahmand, Thane, its green, tranquil environment creates a sanctuary where families can slow down, spend time together and find their own sense of belonging.
Dosti Greater Thane takes the idea of community even further. Spread across a 125-acre gated development in Kalher, with over 70% open green spaces, extensive amenities, retail, a temple and planned social infrastructure, it is envisioned as a place where an entire community can grow together, creating countless opportunities to meet, connect and build friendships.
At Dosti 604, the idea takes to new heights. Rising nearly 170 metres in Wagle Estate, Thane, the landmark development brings together elevated spaces designed around contemporary urban living, from its rooftop sky deck and sky gym to its sunset lounge, viewing decks and outdoor experiences. Here, the city becomes the backdrop to the everyday moments shared with the people who matter.
Because home is a feeling
“Will You Be My Yellow?” is ultimately less about a colour and more about a relationship. It celebrates the people who make us feel at ease, the people we instinctively call when something happens, and the people whose presence can turn any space into a home.
Through the campaign, Dosti Realty invites people to identify their “yellow” and to recognise that while a home may be defined by its walls, spaces and amenities, the feeling of home is created by the people within it.
MahaRERA No. P51700054037, P51700054424, P51700056278, P51700032666, P51700049421, P51700048334, P51700048335, P51700048333 & P51700053095, P51700053057, P51700053096 ,P51700053217, PR1330002502719 and are available on the website https://maharera.maharashtra.gov.in under registered projects. Please note that the sale/lease of premises in the above referred projects shall be subject to and governed by the terms and conditions of Agreement for Sale/lease. T&C apply.
About Dosti Realty
For over four decades, Dosti Realty has been a symbol of trust and excellence in real estate, transforming both locations and lives. Driven by a deep understanding of evolving customer needs, we have delivered 17 mn. sq. ft. across 143+ properties, shaping over 23,500 residences into homes where families thrive. Guided by our ethos, ‘Friends for Life’, we focus on thoughtful design, timeless architecture, and a seamless home-buying experience from regular construction updates to exceptional post-possession support. Through years of listening, learning, and innovating to meet the aspirations of homebuyers, we build more than just structures we create spaces that foster connection, harmony, and a true sense of belonging. With over 21 mn sq. ft. of upcoming developments across Mumbai Metropolitan Region and Pune, including residences, schools, commercial spaces, retail, and IT parks, we remain committed to trust, transparency, quality, and timely delivery, building brighter futures and nurturing communities for generations to come.
Visit: www.dostirealty.com
