National, 13 February 2025 – Dot & Key is one of India’s leading skincare brands, known for creating accessible skin-friendly solutions that blend science-backed formulations with thoughtfully chosen ingredients. The brand launched their new summer campaign featuring Shanaya Kapoor to unveil the new packaging of their Vitamin C + E Super Bright Sunscreen, while keeping the formula unchanged.
The film follows relatable daily moments of the Gen Z consumer to show the impact of using SPF in one’s skincare regime – Shanaya Kapoor brings the story to life, with in vivo testing at the forefront, reinforcing the product’s clean formulation and proven efficacy. Through the unique direction of the film, she demonstrates how consistent use of sunscreen can boost confidence.
Dot & Key’s Vitamin C + E Super Bright Sunscreen continues to offer SPF 50 PA ++++ protection with a water light liquid texture that feels lightweight and non-sticky. It leaves no white cast and is suitable for all skin types including sensitive skin. Enriched with Vitamin C and Sicilian Blood Orange the formula helps reduce dullness and pigmentation while supporting collagen production. The in vivo testing reinforces Dot & Key’s proof-based approach ensuring that product claims are backed by scientific evidence rather than just promises.
Commenting on the film, Suyash Saraf, Co-Founder of Dot & Key said: “At Dot & Key, we believe skincare should be both effective and transparent. Our fresh look Vitamin C + E Super Bright Sunscreen is a reminder that sun protection is essential and that consumers deserve products backed by real science. Shanaya Kapoor, our brand ambassador, represents the everyday confidence that comes with consistent skincare, making it relatable for our younger, Gen-Z consumers. The formula remains the same because it already delivers results, and the refreshed packaging makes it easier for consumers to find and use every day. With in vivo testing, our sunscreen reassures clean formulation and proven efficacy, which is why it is one of our most loved sunscreens.”
Shanaya Kapoor, Brand Ambassador of Dot & Key added: “SPF has always been a key part of my skincare routine. I love how the new campaign displays the real difference sunscreen can make visibly and emotionally to a person, I am in love with the new packaging.”
View the film here: https://youtu.be/LLwFKBLSaiE
The campaign is now live across digital and social platforms, continuing Dot & Key’s mission to make high quality skincare accessible to modern Indian consumers while encouraging everyday sun protection.
Scientifically Validated Protection
In addition to being designed for everyday comfort and wearability, these sunscreens in Dot & Key’s SPF range are supported by in-vivo testing, a process where SPF levels are evaluated on human skin under controlled conditions. By assessing how the product performs on real skin, in-vivo testing helps ensure that the SPF and PA ratings reflect actual usage scenarios, while maintaining lightweight, non-greasy textures suited for daily application and reapplication. This approach helps users make more informed decisions about sun protection and trust the products they choose.
Designed to suit everyday lifestyles, Dot & Key sunscreens are easy to layer, reapply, and wear comfortably, encouraging consistent SPF usage across seasons. With sensorial textures and scientifically backed formulations, the brand continues to make sun protection simple, effective, and accessible.
