Mumbai, December 19th, 2025: Dove, the brand that has long stood for real beauty and care, today unveiled The Reborn Collective, a powerful cultural movement marking its boldest transformation in 15 years under the philosophy of Reborn Stronger. Built to spark meaningful conversations through in-culture collaborations, The Reborn Collective amplifies Dove’s innovation journey by celebrating stories of resilience, rebirth, and the many ways women choose to be reborn—from everyday women to familiar public voices who have rebuilt themselves after adversity.
Earlier this year, Dove introduced Reborn Stronger with its new Peptide Bond Strength haircare range, redefining damage care by celebrating what’s broken as a source of strength. Inspired by Kintsugi—the Japanese art of repairing with gold—the philosophy moved beyond hair care through Dove’s collaboration with Reebok for Reborn in My Kicks, a sneaker collection symbolising resilience and renewal. Now, with The Reborn Collective, Dove takes this movement to its boldest expression yet – creating a cultural platform that amplifies real stories of rebirth through podcasts, music, and collaborations, proving that beauty is not about perfection, but about rising stronger every time.
“Comeback stories, a rebirth, a rise after the fall are always inspiring,” said Sairam Subramanian, Vice President, Hair Care, Hindustan Unilever Limited. “But The Reborn Collective is not just about comebacks. It is about the real, raw, human moments that shape who we become. With Reborn Stronger: The Podcast and Reborn Stronger: The Anthem, we aim to capture the universal truth that transformation is not about erasing the past, but embracing it, repairing it, and finding strength.”
The Reborn movement comes alive through Reborn Stronger: The Podcast, a multi-episode series featuring unscripted, unfiltered conversations between women who have rebuilt their lives from fragments. Each episode brings together a mix of well-known figures and everyday changemakers, capturing vulnerability, humour, courage, and resilience. Neena Gupta and Sunita Rajwar discuss embracing imperfections and finding strength in what breaks us, while Zeenat Aman and Trinetra Haldar explore identity, reinvention, and reclaiming one’s evolving self. Geeta Tandon and Rhea Chakraborty reflect on courage, dignity, and rebuilding through hardship, and Aditi Parmeshwaran and Baljeet Kaur share stories of courage, empathy, and overcoming both literal and metaphorical climbs. Alongside these conversations, the podcast also elevates real stories of everyday women across India—from those who have rebuilt careers after setbacks to mothers navigating life alone, women surviving adversity, or those finding renewed purpose through community and creativity. These voices form the heart of The Reborn Podcast, ensuring it is story-led rather than celebrity-led.
Complementing the podcast is Reborn Stronger: The Anthem, titled “Jugni”, a celebration of strength, solidarity, and rising after the fall. Composed by Sneha Khanwalkar, written by Anvita Dutt, and voiced by Afsana Khan and Anumita Nadesan, the anthem channels the emotional essence of the collective through desi-inspired, movement-driven audio-visual storytelling. Every note and lyric mirrors the journeys of the women in the podcast, reflecting the breaking, rebuilding, and reawakening central to The Reborn Collective.
With the Reborn Stronger movement, Dove redefines what it means to be a purpose-led beauty brand—creating culture, not just communication. It reflects Dove’s belief that beauty is not about flawlessness, but a celebration of being reborn stronger and more radiant through care, connection, and creativity.
For decades, Dove has championed real beauty and care that goes beyond the surface. With The Reborn Collective, the brand marks a new chapter—building a culture of strength, solidarity, and self-belief, reminding every woman that even the deepest cracks can become gold and a symbol of strength.
Reborn Stronger: The Podcast and Reborn Stronger: The Anthem are now live on YouTube and Spotify.
