Mumbai, 22 June 2026: Audi India, in collaboration with Wondrlab India Pvt. Ltd., has launched ‘That quattro feeling’, a campaign built around emotion. quattro, Audi’s legendary all-wheel drive technology, has never been something you explain. It is something you feel the moment the road gets interesting.
For over four decades, quattro has been the spine of Audi’s performance DNA. From rally stages in the 1980s to city roads today, it has defined what it means to drive with absolute confidence. ‘That quattro feeling’ sets out to capture a sensation that no spec sheet has ever done justice to.
The campaign was born from a simple truth: every Audi owner who has pushed their car into a sharp bend, held the wheel steady through a downpour, or felt the grip redistribute silently under their feet, has experienced something the rest of the world can only read about.
Reflecting on this insight, Hemant Shringy, Chief Creative Officer, Wondrlab India Pvt. Ltd., said:
“That Quattro Feeling’ campaign is a shared experience for those who know and the invitation for those who don’t.”
The campaign unfolds across digital, social and outdoor; each piece anchored in real driving scenarios. The sharp curve on a monsoon morning. The gravel road that demands more than confidence. The highway merge that requires more than just acceleration. In each moment, quattro does not announce itself. It simply works.
At its core, Audi’s quattro all-wheel drive system continuously monitors driving conditions and distributes torque between axles in milliseconds. It does not wait for a wheel to slip. It anticipates. This is the technology that earned its reputation on the World Rally Championship stage and has been loved by drivers ever since because on every road, in every condition, it makes an Audi feel exactly as it should. Composed, controlled and completely Audi.
Gaurav Sinha – Head, Marketing and PR, Audi India
For over 40 years, quattro has been at the heart of Audi’s performance DNA, but its true value lies in how it makes our customers feel. It is not just about grip or power distribution — it is about delivering a sense of assurance, control, and confidence in every situation. ‘That quattro feeling’ is our way of bringing this emotion to life, celebrating the moments where technology seamlessly translates into trust. This campaign aims to do exactly that, with a simple image that captures the emotion of driving a quattro Audi model.
About WondrLab India
Launched in 2020, Wondrlab’s vision is to create a global world-class network from India which encompasses marketing transformation and digital business transformation. Through its integrated marketing technology network it gives clients a full-funnel approach to help them win through brand creation and monetization in a highly fragmented marketplace. The Wondrlab network includes What’s Your Problem, a digital-first creative agency; Wisr– India’s pioneering open tech platform connecting brands and schools to foster school empowerment through brand partnership; Opportune– a data-driven influencer marketing platform employing proprietary technology and a vast creator network to drive impactful influencer marketing campaigns; Neon– a performance marketing agency; Cymetrix – a leading global CRM & Data Analytics company, OPA – one of India’s largest influencer marketing platforms and BigStep, a leading software development company offering web and mobile apps, cloud services, AI, automation, and real-time engagement solutions. These acquisitions collectively provide clients with a seamless full-funnel experience. Wondrlab also launched its European operations with the acquisition of Poland based WebTalk, a results-driven B2C digital marketing agency known for delivering outstanding outcomes in the Central and Eastern European (CEE) region.
