New Delhi, 14th August 2025: As part of its 96th Founders’ Day celebrations, the Dharampal Satyapal Group (DS Group), a leading FMCG conglomerate and multi-business corporation, has launched a custom-designed font ‘DS Creates.’ This artistic handwritten-style font is inspired by the original handwriting of its founder, Shri Satyapal ‘Sugandhi.’ The font is a creative and cultural tribute in honor of his memory and legacy.
Shri Satyapalji’s handwriting was used to faithfully reproduce this unique font. Each letterform has been crafted to retain the visual nuances and personal expression of the founder’s handwriting, resulting in a typeface that is as close to the original handwriting. The idea of DS Creates was conceptualised by Thrive agency and brought to life by type designer Deepak Dogra of Graphite Studio.
“On the 96th Founders’ Day of DS Group, transforming the unique, tangible handwriting of Satyapalji and eternalizing it into a digital legacy by way of a font, DS Creates, is a proud moment for us. DS Creates is more than just a font; it’s a deeply personal tribute. My father’s handwriting was a reflection of his clarity, conviction and attention to detail. Preserving that in a typeface allows every generation at DS Group to carry a part of his legacy into the future. It’s our way of honouring the man who built the foundation we continue to grow from,” expresses Mr. Rajiv Kumar, Vice Chairman, DS Group.
With DS Creates, DS Group brings its philosophy of “Create What is Worth Creating” to life in a new dimension.
