Dubai’s Al-Futtaim partners with Microsoft cloud platform to enrich customer experiences.


Dubai’s Al-Futtaim Group, a leading provider of credit cards, prepaid cards, and corporate cards in the United Arab Emirates, Majid Al Futtaim Finance provides payment solutions for the future and is redefining the way people interact with financial institutions. Al-Futtaim is a family business, and all employees are respected family members. This encourages a supportive and engaging work environment that values and rewards integrity, hard work, and collaboration.

Recently, Al-Futtaim Group adopted the Microsoft intelligent Cloud to accelerate its digital transformation journey and reimagine their business model, with an aim to enrich every day and deliver unique experiences to their customers. Al-Futtaim will enhance their various fields with their customers, offering them a Customer Data Platform, which will expand its knowledge of their preferences to deliver personalized messages, experiences, and recommendations, drive greater loyalty.

This will be driven along with the use of most advanced analytics for a variety of case scenarios, as part of an AI Factory that supports all Al-Futtaim business units. They can handle various business challenges around product recommendation, forecasting demand, pricing, and many others.

Al-Futtaim will shift their data center to the intelligent cloud platform for modernizing core business applications and SAP environment to the cloud. The company will also encourage the Microsoft and SAP partnership, for enabling accurate business operations and to enrich customer experience.

Cloud-native services together with  Microsoft services will put into action an omnichannel experience for end customers, through transforming their e-commerce platforms, which provide them with convenience and can join the gap between physical and digital experiences. This partnership will addresses clients’ needs through digital channels and offer virtual shopping services.

In Todays Business Scenario Digital experiences have become more important even into small retailers said Hashish, GM, Microsoft UAE.  So by understanding their customers, empowering employees, delivering an intelligent retail operation, and by revising the business models offer digitally-enabled business transformation for the group.

Al-Futtaim’s long-term vision with intelligent and trusted Microsoft Cloud is to jump forward to enhance customer experiences and look forward to providing the best tools and technologies for the company to achieve their goals since customers being their first priority.

Therefore, Al-Futtaim’s goal is to reveal hyper-personalized experiences for their customers. This forced them to invest in advanced technologies and infuse digital innovations to their customer across all business entities along with  Microsoft an ideal partner, to help realize their vision to create powerful and enriching experiences for customers.


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