India, July 17, 2026: Marking ten years of empowering students to pursue international education with greater flexibility and accessibility, the Duolingo English Test (DET) has unveiled a campaign film celebrating the millions of aspirations, routines and defining moments that shape every study abroad journey. Anchored in the thought ‘Built for What’s Next,’ the campaign reflects on a decade of standing alongside students as they prepare for one of the biggest milestones of their lives.
At the heart of the campaign is a brand film celebrating the millions of students around the world who are pursuing their study abroad dreams. Built on ten years of understanding the hopes, challenges and resilience that shape the study abroad journey, the film captures the moments that define this experience for students everywhere. From preparation and practice tests to the anticipation of test day and the excitement of receiving results, it brings to life the determination and self-belief that power every aspiration. While every student’s story is unique, these shared experiences connect learners across geographies, backgrounds and ambitions. Through these moments, the film reflects on a decade of helping students take charge of their dreams through a digital, accessible and secure pathway to international education. Bringing these stories together is the campaign’s message, ‘Built for What’s Next,’ celebrating both the journeys that have shaped the last ten years and the opportunities that lie ahead.
Over the past decade, the Duolingo English Test has grown into a trusted choice for students pursuing international higher education, helping redefine how English proficiency is assessed in a digital-first world. As a global pioneer in digital English proficiency testing, DET was built to address longstanding barriers around access, convenience and affordability, giving students a more flexible way to demonstrate their English proficiency. Today, DET is accepted by more than 6,500 university programmes globally, helping connect students to opportunities across the world.
The brand film is now live across DET’s social media channels. Watch the exciting video here.
Speaking on the milestone, Tara Kapur, Marketing Director, Duolingo English Test, said: “For the past ten years, we’ve had the privilege of supporting millions of students as they pursue their dreams of studying abroad. In that time, we’ve not only helped open doors to opportunities around the world, but also gained a deep understanding of the journeys behind those aspirations. This campaign celebrates those students and the ambition that drives them forward. As we mark this milestone, we’re proud of the role we’ve played in making global education more accessible and look forward to supporting the next generation of students as they pursue their dreams.”
As international education continues to evolve, DET remains focused on supporting learners and institutions through a testing experience built for the realities of today’s global classroom. As it enters its next decade, the Duolingo English Test continues to champion the belief that every student deserves the opportunity to pursue their dreams without barriers.
About the Duolingo English Test
The Duolingo English Test (DET) is a convenient, fast, and affordable English proficiency test, designed with the test taker in mind. Trusted by millions of test takers, the DET combines advanced assessment science with rigorous security protocols to deliver reliable results in under 48 hours. DET scores are accepted by over 6,500 institutions worldwide, including Columbia University, University of Toronto, University of Warwick, and Yale University, empowering students to certify their English anytime, anywhere. Learn more at englishtest.duolingo.com.
