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Dyson Beauty’s first scalp formulation, Dyson Amino™. Clinically proven to help reduce oil by 62% and visible flakes by 88%

A lightweight, foaming leave-in treatment made from Dyson Farming barley, to hydrate, protect and strengthen the scalp.

Dyson Beauty introduces Dyson Amino™, a leave-in scalp bubble treatment designed to help protect, hydrate and strengthen all scalp and hair types. This foaming formula is clinically proven to reduces excess oils by 62%, offering immediate relief while shielding against environmental stressors. With Dyson farm-grown barley and skincare-grade ingredients, it’s a breakthrough in scalp barrier support and anti-ageing care. Because healthy hair begins at the root.

Powered by the Dyson Amino11™ blend 

The formulation features Dyson Amino11™, where barley grown by Dyson Farming is blended with 11 amino acids. Barley is rich in nutrients that nourish hair follicles, improve scalp health, and support hair growth. It contains vitamins, minerals like iron and zinc, and antioxidants that can help strengthen hair, improve its shine, and help reduce hair loss

“Farming and beauty may seem worlds apart, but both are rooted in science. Dyson Farming has been exploring how the quality of ingredients – grown, tested and refined – can elevate performance in beauty. This formulation is different because it’s not just engineered, it’s cultivated. By growing barley on our farms, we’ve harnessed its amino acid profile to support scalp barrier function and hydration. It’s a powerful ingredient, naturally rich in nutrients, that provides the foundation for healthier hair.”
James Dyson, Founder and Chief Engineer

The problem: Scalp health is hair health

A healthy scalp supports healthy hair growth, and protecting the scalp barrier is essential to maintaining balance, hydration and resilience. Global studies show that a ‘healthy scalp’ is one of the top contributors to having ‘healthy hair’. Yet, itchy or oily scalps remain the most common concerns, often indicating an impaired scalp barrier. Some traditional treatments can feel greasy, heavy, or difficult to apply, compromising both experience and efficacy.

Dyson Amino™ leave-in scalp bubble treatment

Dyson’s new instant foaming formula is a leave-in scalp treatment designed to hydrate, soothe, and protect. Clinically proven results. Dermatologically tested. For all hair and scalp types.

Key features

Balanced for optimal scalp environment

Creates balance of moisture and oils for an improved scalp barrier function, with up to 65% immediate increase in scalp moisture and up to 62% immediate reduction in oils.

Lightweight, non-greasy foam-to-serum formula

Lightweight foam-to-serum formula, designed for easy and controlled application with a precise nozzle. 94% said hair does not feel greasy or sticky after application

Dyson Amino11™ blend

Barley, grown at Dyson Farming, paired with 11 amino acids to support the scalp barrier. 

Powerhouse skincare ingredients

Contains niacinamide and Ectoin Natural® to enhance the scalp barrier. Plus caffeine to energise.

For stronger, healthier-looking hair

Promotes and protects an optimal scalp environment for stronger, healthier-looking hair. 63% less hair fall and improvement in hair density with continued use. 90% said their hair and scalp are transformed.

How to use:

Part damp or dry hair into sections, apply the treatment directly to the scalp and massage to hydrate and protect. An estimated 8-10 pumps will be sufficient to cover the whole scalp. Its bubble-to-serum texture ensures even, non-greasy application without disrupting your style. 

A mesh pump oxygenates the formula for optimal delivery and sensorial experience. The packaging is NFC-enabled for support and inspiration, and refills are available for all full-size products.

A full formulation ecosystem:

With the introduction of scalp care, Dyson now offers a complete range of formulations designed to support every stage of hair care:

  • Dyson Chitosan™ for styling – engineered to protect hair while enhancing style
  • Dyson Omega™ for conditioning – to restore and maintain hair health
  • Dyson Amino™ for scalp care – to shield against environmental aggressors and support long-term scalp and hair resilience

Dyson Beauty formulations are designed to work seamlessly with Dyson hair care technologies, creating a holistic routine that puts hair health at the centre.

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Authorhttp://www.passionateinmarketing.com
Passionate in Marketing, one of the biggest publishing platforms in India invites industry professionals and academicians to share your thoughts and views on latest marketing trends by contributing articles and get yourself heard.
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