The brand logo of EaseMyTrip will be displayed in multiple places, including the official team jersey, training kits, and the team’s marketing and communications collaterals
January 20, 2023, New Delhi: EaseMyTrip.com, one of India’s largest online tech travel platforms, has announced that it has clinched the status of being the official travel partner for the Capri global-owned franchise named Sharjah Warriors. The Sharjah Warriors will be one of the participating teams in the six-team T20 tournament in the UAE conducted by the Emirates Cricket Board. Through this partnership, EaseMyTrip will have a global reach.
A leading Non-Banking Financial Company in India Capri Global is the primary shareholder of Sharjah Warriors. This agreement indicates a long-term foray into sports franchising for Capri Global, led by Rajesh Sharma, Managing Director and Founder, and will enable them to capitalize on the love that people in India and throughout the globe have for cricket.
Speaking on the development, Nishant Pitti, CEO & Co-Founder, EaseMyTrip said, “The Sharjah Warriors represent the passionate cricket fans of the third most populous city in the UAE. Being their official travel partner is a tremendous opportunity and facilitates high brand visibility for us. We are positive that our agreement will be fruitful and rewarding. We wish the Sharjah Warriors team a successful match.”
Rajesh Sharma, Managing Director of Capri Global Capital Ltd, that owns Sharjah Warriors, said: “There’s no doubt that sponsors play one of the most crucial roles in making a team and a sport a success and whilst we have put together a strong squad to the best of our knowledge, we are particularly thrilled to be flying high as a team with the leading travel company like EaseMyTrip.”
The easily recognizable EaseMyTrip logo will be emblazoned on the jersey on the top right, signifying EaseMyTrip as the principal sponsor of the Sharjah Warriors. The brand logo of EaseMyTrip will also be displayed in other team engagement activities and commercial exercises, including the official training kits and the team’s marketing and communications collaterals.